2009 September « The Lunch Pail

Monthly Archives: September 2009

Review: Nationwide iPhone App

September 11, 2009 – 12:05 pm

App envy can be a dangerous thing. Have you noticed how the iPhone commercials these days do not even talk about the iPhone device? Instead, there are 30-second spots detailing the capabilities of three very cool apps… and reminding everyone of all of the cool things you can do with an iPhone exclusively because of [...]

By Bryce Marshall | Posted in Mobile Marketing | Tags: are iphone apps useful, corporate website within an app, Direct Digital Marketing, iphone app advertising, iphone app tv advertising, iPhone app universe, Knotice, marketing, Nationwide, Nationwide customers, Nationwide insurance, Nationwide Insurance mobile marketing, Nationwide iPhone app, online presence, review of Nationwide iphone app, software, technology | Comments (2)

More Insight into the Mobile User, Mobile Mergers

September 9, 2009 – 12:37 pm

According to a recent report from Forrester Research, four in five households have a mobile phone. The report, entitled “State of Consumers and Technology: Benchmark 2009,” highlights the many different technologies that modern consumers are beginning to rely on, everything from high definition televisions to mobile devices. Interestingly, while the mobile device is becoming more [...]

By Josh Gordon | Posted in Best Practices Insight, Direct Digital Marketing, Knotice, Mobile Marketing | Tags: "m-commerce", a traditional assumption about mobile marketing, business, compelling reason to engage with a brand, consumer technologies, critical mass of adoption, Direct Digital Marketing, Forrester Research, iMedia Connection, Knotice, Making Sense of Mobile, marketing, mobile adoption, Mobile Marketing, mobile user insights, mobile Web is not exploding, mobile web use not growing, promise of m commerce, software, technology, The Lunch Pail with Bryce Marshall’s, updates on Verizon-alltel, Verizon Wireless-Alltel “merger”, what technologies are consumer using, writer Rich Cherecwich | Leave a Comment

Knotice Database Expert Relishes New Challenge

September 7, 2009 – 12:42 pm

What do you do with a mountain of data already in your system, and a tidal wave of data coming in at the same time? You talk to Doug Bell. Bell has been building and maintaining servers for 15 years, and now he brings his considerable expertise to Knotice. From Wall Street to Main Street, [...]

By Micah Hatton | Posted in Knotice | Tags: advances in both technology and marketing strategy, Akron Ohio, data wrangling, database experts, database marketing, Doug Bell, huge diagram of the data architecture, Knotice, one-of-a-kind universal profile management, software, technology, Wall Street to Main Street | Leave a Comment

Marketing Innovation Advantages for Any Economy

September 4, 2009 – 12:33 pm

Downturns in the economy can be scary for many different companies for many different reasons. Corporate fear of economic conditions manifests itself in myriad ways throughout an organization. However, the marketing department - and the marketing budget - is often hit first and hardest. Despite improvements in some key economic indicators, marketers often must find [...]

By Josh Gordon | Posted in Direct Digital Marketing, Online Channel Trends, The Online Marketing Space | Tags: Accessible Innovation, Bryce Marshall’s, business, CMO to protect their tenuous position, common marketer aversions, consumer experience, cost effective Mobile marketing programs, Direct Digital Marketing, Forrester Research, improvements in some key economic indicators, Josh Gordon, Knotice, Knotice Director of Marketing, Knotice Director of Strategic Services, Making Sense of Mobile, marketing, marketing communications, marketing opportunities, mobile marketing programs, new Forrester report, Opportunities to drive innovation, Shar VanBoskirk, software, taking advantage of down economy, technology | Leave a Comment

Consumer Groups Unite to Expand the Data Debate

September 2, 2009 – 12:19 pm

Last week I introduced a recent shift in consumer perception of behavioral targeting, as more consumers seem open to accepting relevant Web content - no matter how the data is collected - at both the network and safer onsite targeting levels. According to Mobile Marketer writer Dan Butcher, consumer advocacy groups have adapted to new [...]

By Josh Gordon | Posted in behavioral targeting, Direct Digital Marketing, Internet Governance, Onsite Targeting | Tags: 24-hour limit on holding consumer data, advocacy groups are positioning themselves, and mobile, behavioral targeting, business, consumer advocacy groups, Dan Butcher, digital marketing, Direct Digital Marketing, Do-Not-Track registry, fight on data privacy, geographic mobile marketing, geographic targeting, Internet, Knotice, Mobile Marketer, mobile technology, network behavioral targeting, online marketing, onsite targeting, primary digital channels – email, proposed mobile regulations, relevant Web content, software, technology, Web | Comments (1)

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