Comments on: Making Sense of Mobile Marketing - Finally

By: Identifying a Good Mobile Strategist « The Lunch Pail

Identifying a Good Mobile Strategist « The Lunch Pail — Fri, 09 Jul 2010 15:53:49 +0000

[...] for marketers expecting success. At the heart of that strategy must be a complete understanding of everything that is possible through the mobile marketing channel. Understanding the landscape and the audience come first and [...]

By: Mobile Marketing Research Gap « The Lunch Pail

Mobile Marketing Research Gap « The Lunch Pail — Fri, 05 Feb 2010 17:38:30 +0000

[...] effectiveness of SMS to predicted app usage to the future of mCommerce to the composition of the mobile audience are available for both marketers and consumers to [...]

By: What is Mobile Marketing

What is Mobile Marketing — Mon, 26 Oct 2009 10:30:51 +0000

[...] the overview “Making Sense of Mobile Marketing – Finally“, Josh Gordon sums it up nicely when he says the paper highlights the realities behind the [...]

By: Twitter Trackbacks for Making Sense of Mobile Marketing - Finally « The Lunch Pail [knotice.com] on Topsy.com

Tue, 20 Oct 2009 14:28:48 +0000

[...] Making Sense of Mobile Marketing – Finally « The Lunch Pail lunchpail.knotice.com/2009/10/19/making-sense-of-mobile-marketing-finally – view page – cached Once in a great while a strong, helpful document is published in the world of marketing. Marketers certainly publish a large quantity of information about the various disciplines and how incremental… (Read more)Once in a great while a strong, helpful document is published in the world of marketing. Marketers certainly publish a large quantity of information about the various disciplines and how incremental improvements help achieve important results. But, all of the massive amounts of marketing information that is published on a daily basis create a lot of noise in the marketplace. (Read less) — From the page [...]

By: Josh Gordon

Josh Gordon — Tue, 20 Oct 2009 14:28:00 +0000

Thanks for the comment, Jasper. It is true that mobile marketing is still developing and many exciting possibilities are on the horizon. As consumer adoption of more functional mobile devices increases, mobile marketing will become even more prevalent. It is an exciting time!

By: Jasper Blake

Jasper Blake — Tue, 20 Oct 2009 14:23:28 +0000

Excellent overview! Where it really gets interesting is when you start integrating mobile marketing with social media. That is something we are working on in partnership with another company. We already have the technology to integrate multi-channel social media with search & email (http://social-smart.com) and are working on incorporating a variety of mobile-based engagement tools. But things will get even more exciting when RFID is switched on in the USA next year, especially in creating those all important calls to action! Exciting times!