Comments on: Better Email with Usability and A/B Testing http://lunchpail.knotice.com/2009/11/13/better-email-with-usability-and-ab-testing/ Mon, 30 Jan 2012 16:59:24 +0000 hourly 1 http://wordpress.com/ By: Tweets that mention Better Email with Usability and A/B Testing « The Lunch Pail -- Topsy.com http://lunchpail.knotice.com/2009/11/13/better-email-with-usability-and-ab-testing/#comment-960 Sat, 14 Nov 2009 02:14:55 +0000 http://lunchpail.knotice.com/?p=2452#comment-960 [...] This post was mentioned on Twitter by Craig Tomlin, Knotice. Knotice said: Improve the usability of your emails with these simple tips: http://bit.ly/1ORmLB [...]

]]> By: amandamcneill http://lunchpail.knotice.com/2009/11/13/better-email-with-usability-and-ab-testing/#comment-959 Fri, 13 Nov 2009 23:22:02 +0000 http://lunchpail.knotice.com/?p=2452#comment-959 Hi Dutch,

Great topic. I’ve done a lot of email marketing and typically I have 2 versions designed before the first blast. I then send out both to 1/3 of the list and wait for the best metrics. Then go with the most popular. Of course, they have to have the same subject line if you’re testing the content of the email.

You may like this article from Web Site Magazine that reviews usability tools http://bit.ly/32mqlQ

I am affiliated with http://www.usertesting.com but the article covers several other tools as well.

Amanda

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