- QR Codes: For “Quick Response,” these are the most commonly recognized 2-D code format, and commonly used throughout Asia and Europe. The code format is not proprietary and many providers offer applications for creating, rendering and scanning tags.
- Microsoft Tag: Microsoft has a proprietary code format, and well-developed tools for rendering, managing and scanning tags. Microsoft Tags are quickly recognized by their CMYK color scheme.
- ScanLife: ScanLife was early to the North American market, and now a well-established provider with a proprietary code format and scanning software pre-loaded on some devices in North America.
- JAGTAG: JAGTAG is a pioneer of software-free solutions that leverages MMS, email, and Twitter to drive interactions. They market the service as an attractive alternative to software-based solutions.
- SnapTag: A similar concept as JAGTAG, with an interesting twist: the brand’s logo is the central component of the tag design, delivering a clearly branded tagging experience.
Both solutions have pros and cons. I prefer and recommend software-based solutions because the superior user experience is my primary consideration in most cases, and therefore the prevailing factor. I find the Microsoft Tag solution provides the best tools for rendering, managing and scanning tags. The software is widely available across device types and the download process is user-friendly.
Editor’s Note: Bryce was recently a guest on Brian Prow’s highly regarded mobile marketing podcast, MobileBeyond. Make sure and listen and forward the link to your coworkers and colleagues!
Bryce also will be published in an upcoming Mobile Marketing Association newsletter about this very topic. Bryce hits on a few points here, but goes much more in depth in the forthcoming MMA article – keep an eye out!
You can also still read his Making Sense of Mobile Marketing white paper!