Comments on: Making Sense of Mobile Tagging

By: Connection at the Point of Decision « The Lunch Pail

Connection at the Point of Decision « The Lunch Pail — Tue, 08 Feb 2011 20:44:34 +0000

[...] Making Sense of Mobile Tagging [...]

By: 2D Mobile Tagging Updated Overview « The Lunch Pail

2D Mobile Tagging Updated Overview « The Lunch Pail — Mon, 12 Jul 2010 16:00:35 +0000

[...] barcoding. We’ve explained the basic technology framework, and how it is applied. We’ve compared these technologies to each other and compared these technologies to other alternatives for linking physical and online experiences [...]

By: Josh Gordon

Josh Gordon — Tue, 24 Nov 2009 16:34:38 +0000

While the ease of using a QR code is a consideration for the company developing a campaign, the most important factor is the ease of use for the end user and the general level of adoption for a technology. Given the Microsoft mobile OS, and the fact that the MS Tag reader technology is standard with a Windows Mobile phone, the adoption of the technology and ease of use of MS Tags for the end user is best.

Another important factor to consider is how much easier it is to access, download, and install an MS Tag reader than a QR reader. No matter what mobile OS a consumer has – Blackberry, Android, etc. – installing and using the MS Tag reader is easier than the QR reader.

Knotice would even put together a focus group where consumers had to download, install, and complete an end-to-end consumer experience to prove the point.

By: Metha

Metha — Tue, 24 Nov 2009 01:46:07 +0000

Quote: “I find the Microsoft Tag solution provides the best tools for rendering, managing and scanning tags.”

I think you need to put in more than simply generalized statement as such.

Personally I vote for QR code instead.

Why? Personal experience: our company was able to deliver a QR based end-to-end full life cycle solution (create, hosting, tracking, revising, report/chart, manage over web + mobile, branding decorations) in just one month, FROM SCRATCH!

Why? Because QR is open and free, not the one that you’d expect from Microsoft.

I’m afraid your statement smells advertising…

By: uberVU - social comments

uberVU - social comments — Thu, 19 Nov 2009 09:46:05 +0000

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This post was mentioned on Twitter by knotice: After Making Sense of #Mobile #Marketing, it’s time to Make Sense of Mobile Tagging! http://bit.ly/4stSh4 #mobilemarketing #microsoft…