2009 November « The Lunch Pail

Monthly Archives: November 2009

Knotice Customer Gets in the Digital Driver's Seat

November 6, 2009 – 12:41 pm

As The Lunch Pail's newest contributor, I will provide updates on some of the most cutting edge direct digital marketing programs and campaigns from some of Knotice's newest customers. Today's installment involves a really cool example of onsite targeting. Classic Auto Group has taken evasive action to avoid a routine website by implementing onsite targeting [...]

By Emily Haase | Posted in behavioral targeting, Direct Digital Marketing, Knotice, marketing, Onsite Targeting | Tags: behavioral targeting, business, Classic Auto Group’s website, Classic customer, Classic’s website, Concentri® SiteTarget, define live zones, define: onsite targeting, digital marketing for car dealers, Direct Digital Marketing, example of onsite targeting, implemented onsite targeting technology, Knotice, Knotice Customer Gets in the Digital Driver's Seat, Knotice’s onsite targeting technology, Live Zones, marketing, marketing software, marketing technology, online marketing for car dealers, onsite targeting, onsite targeting example, onsite targeting motion, real behavioral targeting, real onsite targeting, safe behavioral targeting, software, technology, using onsite targeting, what are live zones, what is onsite targeting | Comments (1)

Optimistic Online Retail Holiday Forecasts

November 4, 2009 – 1:31 pm

The holiday season must be just around the corner. At least I hope it is… or that snow outside my office window is a huge bummer. But, while the weather is getting colder, the economy appears is in the beginning stages of a thaw. However, according to some industry analysts, the impact of a thaw [...]

By Josh Gordon | Posted in Direct Digital Marketing, Online Retail Marketing Tips, Shop.org | Tags: 44 percent of holiday purchases, business, Direct Digital Marketing, Forrester Research, Great direct digital marketing campaign execution, holiday online retail forecast, holiday retail forecast, Knotice, last holiday season sales results, make an already strong sales performance stronger, marketing, marketing software, marketing technology, maximize the increasing value of the online channel, National Retail Federation, online retail forecast, sales decline, software, technology, thawing economy, the e-tailing group | Comments (1)

Mobile Apps and Mobile Websites, Interchangeable?

November 2, 2009 – 1:12 pm

Bryce Marshall, The Lunch Pail's resident mobile marketing expert and Knotice's Director of Strategic Services, recently responded to an interesting question about mobile websites and mobile apps. His answer was compelling enough to become good reading here on the Lunch Pail. If you have a question for Bryce about mobile marketing, please post it in [...]

By Josh Gordon | Posted in Direct Digital Marketing, marketing, Mobile Marketing | Tags: Alexander Gregori, android apps, Are Mobile Apps and Mobile Websites Interchangeable, BlackBerry apps, Bryce Marshall, business, Direct Digital Marketing, iPhone apps, irritate non-iphone users, Knotice, marketing, marketing software, marketing technology, Mobile Apps, mobile expert, mobile expert answering questions, mobile marketing expert, mobile marketing specialist, mobile marketing specialist Alexander Gregori, mobile marketing strategy, Mobile Websites, nationwide insurance app, Palm apps, smartphone information, smartphone market, smartphones, software, technology | Comments (4)

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