2009 December « The Lunch Pail

Monthly Archives: December 2009

Analyzing Sales Figures from Cyber Monday 2009

December 7, 2009 – 1:12 pm

One of the most important aspects of business is the proper management of expectations. The media, at times, fails to manage expectations very well (though in defense of the media, moderate expectations do not sell). As a result, predictions about the impact of and total sales figures from Cyber Monday in 2009 were out in [...]

By Josh Gordon | Posted in Online Retail Marketing Tips, The Online Marketing Space | Tags: Analyzing Sales Figures from Cyber Monday 2009, average order size, business, comScore, comScore cyber Monday numbers, comScore released the final sales figures, Cyber Monday, Cyber Monday in 2009, Cyber Monday netted $887M, Direct Digital Marketing, direct digital marketing software, email marketing software, ESP, Knotice, loss of production during Cyber Monday, marketing software, marketing technology, mobile marketing software, New York Post reporter James Covert, online marketing software, online retailers, onsite targeting software, sigh of relief from online retailers, software, technology, Universal Profile Management | Comments (2)

Mobile Website Project Considerations

December 4, 2009 – 12:17 pm

Mobile optimization of websites is becoming expected by a growing percentage of mobile device users. Thus, making a mobile version of a website is a mandatory complement to a brand and vital to making users happy. When companies are planning on delivering a mobile browser friendly adaptation of a website there are many factors that [...]

By Scott Cooper | Posted in Best Practices Insight, Mobile Marketing, Tech Tips, Technical Project Management | Tags: best mobile website, best way to build a mobile website, business, Direct Digital Marketing, direct digital marketing software, how to build a mobile website, keys to mobile websites, Knotice, marketing software, marketing technology, mobile marketing software, mobile Web design, mobile website considerations, Mobile Website Project Considerations, mobile websites approaches, software, Technical Project Management, technology, what to consider when building a mobile website | Leave a Comment

101: Short Code Basics

December 2, 2009 – 12:21 pm

I knew what a mobile short code was when I first started at Knotice. I knew that it was a shorter version of a mobile number used for sending text messages to a company. Now, having had the chance to work on mobile programs myself, I quickly learned that there are many aspects that go [...]

By Lesley Matt | Posted in 101: Online Marketing, Direct Digital Marketing, Mobile Marketing | Tags: 101 short code basics, applying short code basics, basics of short codes, business, choosing a mobile company, choosing a mobile marketing company, choosing a mobile marketing partner, Direct Digital Marketing, direct digital marketing software, Knotice, Lesley Matt, marketing software, marketing technology, Mobile Marketing, mobile marketing basics, mobile marketing essentials, mobile marketing software, short code basics, software, technology, understand the mobile space, understanding short codes | Comments (8)

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