Comments on: iPad and Direct Digital Marketing http://lunchpail.knotice.com/2010/01/29/ipad-and-direct-digital-marketing/ Mon, 30 Jan 2012 16:59:24 +0000 hourly 1 http://wordpress.com/ By: Shop.org: Shopping via the iPad « The Lunch Pail http://lunchpail.knotice.com/2010/01/29/ipad-and-direct-digital-marketing/#comment-2776 Tue, 08 Feb 2011 20:39:51 +0000 http://lunchpail.knotice.com/?p=2601#comment-2776 [...] our own Dutch Hollis mentioned in his iPad post earlier in the year, marketers now have an audience that is always connected to a fast Internet, [...]

]]> By: The Top 7 Direct Digital Marketing Posts of the Year « The Lunch Pail http://lunchpail.knotice.com/2010/01/29/ipad-and-direct-digital-marketing/#comment-2688 Fri, 31 Dec 2010 15:13:06 +0000 http://lunchpail.knotice.com/?p=2601#comment-2688 [...] 3.iPad and Direct Digital Marketing: What would a yearly recap be without mentioning the iPad? In this post, Dutch speculates on how the iPad will impact the direct digital marketing industry, and how marketers can reach consumers that are always “on the go. [...]

]]> By: Josh Gordon http://lunchpail.knotice.com/2010/01/29/ipad-and-direct-digital-marketing/#comment-1098 Mon, 01 Feb 2010 22:05:50 +0000 http://lunchpail.knotice.com/?p=2601#comment-1098 Do you think the iPad suffers from the same issue as the Kindle, where it is priced as a high quality “identity” product, but really only offers convenience?

]]> By: rivervalley http://lunchpail.knotice.com/2010/01/29/ipad-and-direct-digital-marketing/#comment-1097 Mon, 01 Feb 2010 21:42:10 +0000 http://lunchpail.knotice.com/?p=2601#comment-1097 Magazines & periodicals could be a secret beneficiary. Quite often the advertisements produced in these things are of equal interest to the feature articles, and the ad agencies seem to have sorted the industry appeal in the design and presentation, from farming to architecture to musical instruments and everything in between.

SO the advertising revenue is still there for the journalism industry. What is not there is print and distribution via road/sea/air.

Lets face it, the amount of money business pays on advertising is extraordinary, and their budgets are not bottomless. So a device like this for the mag market is a well focussed vehicle for readers that like the ads as well, not as on the net where its just visual clutter to avoid. On a tablet the ads could be more tasteful infomercials as little extra physical cost ( designers and layout artists, you have plenty of work in the pipeline )

I could pay the same or less for – say – Architectural Digest and not have to wait the extra month for it to come to Au, and not worry about the burgeoning bookshelves with all that cellulose for insects and rodents

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