2010 January « The Lunch Pail

Monthly Archives: January 2010

Hotels, Social, and Direct Digital Marketing

January 6, 2010 – 12:08 pm

In researching an upcoming article I'm writing for Hotel Interactive about the less is more value proposition of good direct digital marketing programs for the hospitality industry I discovered a fascinating report from Forrester Research's Henry Harteveldt entitled, "Hotels Will Rely on the Web To Survive 2010." The report is a great read giving plenty [...]

By Josh Gordon | Posted in Direct Digital Marketing, Hospitality, marketing, social networks | Tags: best bet for real measurable profit, business, Direct Digital Marketing, direct digital marketing software, email marketing software, ESP, Hotels and Direct Digital Marketing, Knotice, less is more value proposition of properly executed direct digital marketing programs, marketing software, marketing technology, mobile marketing software, on-site optimization, on-site targeting, online marketing software, onsite targeting software, Part 2, primary direct digital marketing channels, selling directly to consumers is important, social media, social media for hotels, social media masquerades as a direct channel, Social media value as a direct channel, software, technology, The Lunch Pail, Universal Profile Management | Comments (1)

Mobile Shopping's Ugly Truth

January 4, 2010 – 12:10 pm

It is easy to get carried away in the world of technology marketing, especially within retail. A new technology emerges, the bandwagon fills up, and the sustainability watch begins. Since mobile is the crown jewel of the emerging direct digital marketing pillars, it is interesting to see many solution providers struggling to identify the path [...]

By Josh Gordon | Posted in Direct Digital Marketing, Mobile Marketing, Online Channel Trends, technology adoption | Tags: "m-commerce", business, developments in mobile marketing, Direct Digital Marketing, direct digital marketing software, email marketing software, ESP, Inc. and Q&A Research, invaded the physical shopping space, Knotice, marketing software, marketing technology, mcommerce, mCommerce deserve a line item on the retailer’s marketing budget, mobile marketing software, Mobile Shopping’s Ugly Truth, on-site optimization, on-site targeting, online marketing software, onsite targeting software, question of attribution, SMS stills play an integral role, software, technology, The Lunch Pail, Thomas/Ferrous, Universal Profile Management, Web and bricks-and-mortar channels | Leave a Comment

More Trend Spotting: Direct Digital Marketing in 2010

January 1, 2010 – 1:20 pm

Happy New Year, Lunch Pailers! If you are taking a break between football games, thanks for stopping by. On Wednesday I unveiled the first of what I promised would be two interesting trends to evaluate and watch for in direct digital marketing for 2010. The first was the complete mobile marketing solution, rather than the [...]

By Josh Gordon | Posted in Best Practices Insight, Direct Digital Marketing, marketing, Mobile Marketing, Online Channel Trends, Online Marketing Tactics, Online Retail Marketing Tips, Onsite Targeting, Universal Profile Management | Tags: 1to1 Media, 2010 marketing trends, business, digital marketing trends, Direct Digital Marketing, direct digital marketing data mart, direct digital marketing software, direct digital marketing trends, email marketing software, ESP, iMedia Connection, Josh Gordon, josh Gordon marketer, Knotice, marketing software, marketing technology, marketing trends, mobile marketing software, on-site optimization, on-site targeting, online marketing software, online marketing trends, onsite targeting, onsite targeting software, published marketing materials, software, technology, The Lunch Pail, trends for marketing in 2010, Universal Profile Management, universal profile management system | Leave a Comment

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