2010 February « The Lunch Pail

Monthly Archives: February 2010

The Professional Influence Audit

February 26, 2010 – 12:02 pm

Do not be scared by the word audit. Sometimes audits, in the right context of course, are a good thing because they freshen thinking and renew perspective. It makes sense to take a step back from the daily grind and constant push of a fast-paced career in marketing to review what content, and which people, [...]

By Josh Gordon | Posted in Direct Digital Marketing, The Online Marketing Space, Trend Spotting, marketing | Tags: a professional influence audit, accountability and measurement are prominent, Budgets are shrinking while performance demands are expanding, business, conversion-oriented marketing, David Meerman Scott, Direct Digital Marketing, direct digital marketing software, Do not be scared by the word audit, email marketing software, ESP, influence you in your marketing, Kevin Maney, Knotice, marketing software, marketing technology, mobile marketing software, necessary influence to any type of marketer, new ways of approaching old problems, on-site optimization, on-site targeting, online marketing software, onsite targeting software, software, technology, The Lunch Pail, The New Rules of Marketing & PR, The Professional Influence Audit, Trade-Off, Universal Profile Management, USA Today, Who influences your marketing thinking | Comments (1)

An Updated Guide to Twitter

February 24, 2010 – 12:24 pm

Not surprisingly, a lot has been happening in the Twitter world since Lesley Matt, another Lunch Pail contributor, wrote a beginner’s guide to Twitter a few months ago. In fact, 50 million tweets per day fly through Twitter’s network. To put that in perspective, Twitter saw only 35 million tweets per day [...]

By Casey Barto | Posted in Knotice, Uncategorized | Tags: a guide to twitter, Direct Digital Marketing, how can I increase my twitter influence, how can I increase my twitter reach, how many people use twitter, how many tweets does twitter see, how many tweets happen each day, Knotice, Knotice on Twitter, marketing software, marketing technology, Twitter, twitter applications, twitter programs, twitter tools., twitter websites, url shortening, what are good twitter applications, what’s a good url shortener | Comments (2)

Making A Case For Mobile Marketing

February 22, 2010 – 11:44 am

I was interested, and somewhat surprised, to read a recent article in Marketing Profs about how marketers are generally enthusiastic about mobile marketing, but reticent to fully embrace it because of doubts surrounding ROI. The ROI doubts lead directly to the inability to make a successful case to management about why mobile marketing is so [...]

By Josh Gordon | Posted in Direct Digital Marketing, Knotice, Mobile Marketing, marketing | Tags: build a quantitative case for mobile marketing, business, conversion-oriented marketing, convince that mobile marketing is good, Direct Digital Marketing, direct digital marketing software, email marketing software, ESP, Josh Gordon, Knotice, Making A Case For Mobile, making the case for mobile marketing, marketing software, marketing technology, mobile is flexible, mobile is the direct marketer’s comfort zone, mobile marketing experts, mobile marketing software, on-site optimization, on-site targeting, online marketing software, onsite targeting software, quantifying mobile marketing, quantitative case for mobile marketing, recent marketing survey, SMS campaigns are ideal for reach and are easily measured, software, technology, The Lunch Pail, Universal Profile Management, Web on a mobile device has less reach, what the Web on a mobile device lacks in user experience right now it makes up for in marketing measurement, why do mobile marketing | Comments (1)

The Inconsistent Marketing Trade-Off

February 19, 2010 – 12:19 pm

I recently wrote about the differences between marketing integration and marketing connection… that is, trying to cobble together disparate databases and communications software platforms in hopes of being more relevant when serving content to customers and prospects. I call this situation the Integration versus Connection Battle. Integration is time-consuming, expensive, and ultimately does not scale [...]

By Josh Gordon | Posted in Direct Digital Marketing, Knotice, Multi-Channel Marketing, Online Retail Marketing Tips, marketing | Tags: 58 percent of retailers offer different price points through different channels, battle between connections and integration, business, clicks and mortar, Consumers demand consistency and relevance, conversion-oriented marketing, differences between marketing integration and marketing connection, Direct Digital Marketing, direct digital marketing software, email marketing software, ESP, fractured communications costs real dollars, Knotice, marketing software, marketing technology, mobile marketing software, not just buzzwords, on-site optimization, on-site targeting, online marketing software, onsite targeting software, software, technology, The Inconsistent Marketing Trade-Off, The Lunch Pail, Universal Profile Management, valuable elements of any marketing strategy | Leave a Comment

Direct Digital Marketing on RSS Ray

February 17, 2010 – 11:54 am

Josh Gordon, Knotice’s Director of Marketing, will be appearing on RSS Ray’s radio program today to discuss the emerging impact of direct digital marketing. You can hear RSS Ray’s interview with Josh today (2 /17) at 1:30 p.m. EST on wsRadio. The show is also rebroadcast as a podcast. Search iTunes and you’ll find [...]

By Casey Barto | Posted in Direct Digital Marketing, Uncategorized | Tags: 2010, brian deagan, Direct Digital Marketing, direct digital marketing for any industry, direct digital marketing strategies, emerging impact of direct digital marketing, integrating digital marketing channels to create the ideal customer experience, Josh Gordon, Knotice, marketing industry, marketing technology, online marketing, online marketing podcast, online marketing radio, online marketing with rss ray, RSS Ray, rss ray guests, the flexibility of direct digital marketing | Leave a Comment

CMOs Love Direct Digital Marketing

February 15, 2010 – 11:40 am

The life of a company Chief Marketing Officer is not an easy one. Three years ago the duration of a professional in the CMO position was estimated at 22 months. In a world of ever-evolving technology and new channels to promote customer engagement through, this figure has not budged much. The life of a CMO [...]

By Josh Gordon | Posted in Direct Digital Marketing, marketing | Tags: all things direct digital marketing, AMC, battle between connections and integration, better identify ROI opportunities, business, CMO and direct digital marketing, CMO Council Executive Director, CMO Council Executive Director Donovan Neale-May, CMO success, CMOs and direct, CMOs are able to better identify ROI opportunities, CMOs Love Direct Digital Marketing, conversion-oriented marketing, Direct Digital Marketing, direct digital marketing software, DM News writer Nathan Golia, Donovan Neale-May, email marketing software, ESP, expertise required to succeed in the CMO position, growing trend that forecasts the pending shift in big-time marketing, Knotice, marketing software, marketing technology, mobile marketing software, on-site optimization, on-site targeting, online marketing software, onsite targeting software, reinforce the value of a direct digital marketing, Rodale, software, technology, The Lunch Pail, Tropicana Entertainment, Universal Profile Management | Leave a Comment

What Makes the Mobile Web So Great, Anyway?

February 12, 2010 – 12:03 pm

Everyone in the direct digital marketing/online/interactive/integrated marketing industry knows that mobile marketing is growing in importance. Certainly we have devoted a lot of pixels to that topic on The Lunch Pail. Between the growing adoption of various uses of the mobile device by consumers and the increasing trust of the mobile channel by marketers, mobile [...]

By Josh Gordon | Posted in Direct Digital Marketing, Knotice, Mobile Marketing, Online Retail Marketing Tips, marketing | Tags: Anyway?, Bryce Marshall, business, conversion-oriented marketing, Direct Digital Marketing, direct digital marketing software, email marketing software, ESP, excitement exists about mobile, Giselle Tsirulnik, Josh Gordon, Knotice, Make shopping on the mobile device easy, Making Sense of Mobile Marketing, marketing software, marketing technology, Mobile Commerce Daily, mobile marketing function, mobile marketing software, mobile Web allows brands to make real transactions, mobile Web puzzle, on-site optimization, on-site targeting, online marketing software, onsite targeting software, software, technology, The Lunch Pail, Universal Profile Management, What Makes the Mobile Web So Great | Leave a Comment

Budget Increases Point to Mobile Maturation

February 10, 2010 – 12:08 pm

With today’s economic conditions, it seems like marketers get a steady stream of bad news. Well, perhaps “bad” is too strong… just unfavorable news. Company X is experiencing steep sales declines, Company T must recall hundreds of thousands of cars to make repairs, Company Y is preparing for a substantial set of layoffs. Sometimes even [...]

By Josh Gordon | Posted in Direct Digital Marketing, Mobile Marketing, Online Channel Trends, marketing | Tags: Budget Increases Point to Mobile Maturation, business, Chris Crowell, conversion-oriented marketing, crucial communications channel, Direct Digital Marketing, direct digital marketing software, email marketing for acquisition, email marketing for retention, email marketing software, ESP, Hotel and Motel Management, Josh Gordon, Knotice, Knotice’s CEO Brian Deagan, location-based mobile opportunities, marketing budget forecasts, marketing holy grail, marketing software, marketing technology, Mobile Marketing, mobile marketing for acquisition, mobile marketing for loyalty, mobile marketing for retention, mobile marketing holy grail, mobile marketing problems, mobile marketing software, mobile solution-providers, on-site optimization, on-site targeting, online marketing budget change in 2010 according to marketers, online marketing software, onsite targeting software, Reading the business news can become exhausting, software, technology, The Lunch Pail, Universal Profile Management | Comments (1)

Marshalling Mobile Marketing Resources

February 8, 2010 – 12:01 pm

Many of you are already familiar with Knotice's Director of Strategic Services, Bryce Marshall from his acclaimed mobile marketing white paper entitled, "Making Sense of Mobile Marketing." It is recommended reading for anyone unfamiliar with how to begin thinking about mobile marketing, or how to lay out a winning strategy. Like many other marketing initiatives, [...]

By Josh Gordon | Posted in Direct Digital Marketing, Knotice, Mobile Marketing, marketing | Tags: Knotice, Mobile Marketer, Bryce Marshall, technology, online marketing software, Direct Digital Marketing, mobile calls to action, mobile marketing software, Universal Profile Management, important aspects of mobile marketing, business, Making Sense of Mobile Marketing, The Lunch Pail, software, marketing software, ESP, marketing technology, mobile marketing expert, direct digital marketing software, email marketing software, onsite targeting software, on-site targeting, on-site optimization, conversion-oriented marketing, Marshalling Mobile Marketing Resources, Marketing Profs, iMediaConnection, mobile expert Bryce Marshall, understanding the right call-to-action, common mobile misnomer, myriad ways SMS marketing is NOT Twitter, good text message marketing dialogue with a target audience, 2-D QR Code or MS Tag | Comments (1)

Mobile Marketing Research Gap

February 5, 2010 – 12:38 pm

An exhaustive search of mobile marketing industry publications, several phone calls and emails to carriers and industry associations, and an extensive search of research reports and statistics from research firms reveals plenty of data supporting the value of mobile marketing. Reports and research on everything from the proven effectiveness of SMS to predicted app [...]

By Casey Barto | Posted in Mobile Marketing, Uncategorized | Tags: Direct Digital Marketing, four mobile carriers, improving customer relationships, Knotice, marketing software, mcommerce, mobile data usage, Mobile Marketing, mobile marketing data, mobile marketing research, mobile marketing stats, mobile stats, mobile subscribers, mobile subscribers in US, mobile subscribers with unlimited texting/data plans, research, SMS, texting, texting plans, the value of mobile marketing, the value of sms, US population with cell phones, where is the data? | Leave a Comment