Josh Gordon, Knotice’s Director of Marketing, will be appearing on RSS Ray’s radio program today to discuss the emerging impact of direct digital marketing. You can hear RSS Ray’s interview with Josh today (2 /17) at 1:30 p.m. EST on wsRadio. The show is also rebroadcast as a podcast. Search iTunes and you’ll find it.In his post, Josh discusses the flexibility of direct digital marketing, provides real examples of programs that can be implemented in any industry, and sets the stage for direct digital marketing in 2010.
Here’s an excerpt from Josh’s post:
“The ideal scenario of digital consumer engagement only seems elusive. Aligning the primary direct digital marketing channels is now not only a “can,” it is a must. To move beyond survival goals in 2010, the development of a direct digital marketing strategy must be the cornerstone of any marketing plan.” Read the rest here.
Today’s radio interview will discuss the importance of including a direct digital marketing strategy when developing a marketing plan and much more. I encourage anyone interested to tune in.
Don’t forget to check out Knotice CEO Brian Deagan’s interview with RSS Ray on the importance of integrating digital marketing channels to create the ideal customer experience. You can listen here or read Brian’s blog post from the show here.
