Comments on: Mobile Marketing Programs for Retailers http://lunchpail.knotice.com/2010/03/10/mobile-marketing-programs-for-retailers/ Mon, 30 Jan 2012 16:59:24 +0000 hourly 1 http://wordpress.com/ By: The Top 7 Direct Digital Marketing Posts of the Year « The Lunch Pail http://lunchpail.knotice.com/2010/03/10/mobile-marketing-programs-for-retailers/#comment-2763 Wed, 02 Feb 2011 21:32:12 +0000 http://lunchpail.knotice.com/?p=2742#comment-2763 [...] Mobile Marketing Programs for Retailers: Mobile was a very hot topic in 2010. Marketers implemented a variety of mobile programs, [...]

]]> By: Jake Coventry http://lunchpail.knotice.com/2010/03/10/mobile-marketing-programs-for-retailers/#comment-2631 Fri, 17 Dec 2010 10:46:24 +0000 http://lunchpail.knotice.com/?p=2742#comment-2631 Quality article. Really interesting tips for a moblie marketing campaign.

]]> By: 2D Mobile Tagging Updated Overview « The Lunch Pail http://lunchpail.knotice.com/2010/03/10/mobile-marketing-programs-for-retailers/#comment-1644 Mon, 12 Jul 2010 16:00:40 +0000 http://lunchpail.knotice.com/?p=2742#comment-1644 [...] 2D Mobile Tagging Updated Overview Over the last year or so we’ve devoted a few posts in The Lunch Pail to discussion of 2-dimensional barcoding. We’ve explained the basic technology framework, and how it is applied. We’ve compared these technologies to each other and compared these technologies to other alternatives for linking physical and online experiences throug…. [...]

]]> By: Why Mobile Domain Expertise is Important « The Lunch Pail http://lunchpail.knotice.com/2010/03/10/mobile-marketing-programs-for-retailers/#comment-1291 Wed, 07 Apr 2010 16:19:02 +0000 http://lunchpail.knotice.com/?p=2742#comment-1291 [...] to an established, trusted mobile software partner the right business strategy. And that is just standard SMS programs for retailers. Layer on the complexities of the mobile Web, apps, and mCommerce and the value for engaging a [...]

]]> By: Entrepreneurial Job Creation Statistics are an Economic Rorschach Test « Small Business Center http://lunchpail.knotice.com/2010/03/10/mobile-marketing-programs-for-retailers/#comment-1216 Mon, 15 Mar 2010 19:01:36 +0000 http://lunchpail.knotice.com/?p=2742#comment-1216 [...] Mobile marketing tips for retail. Your customers are mobile. Are you ready? The Lunch Pail [...]

]]> By: Josh Gordon http://lunchpail.knotice.com/2010/03/10/mobile-marketing-programs-for-retailers/#comment-1203 Thu, 11 Mar 2010 21:39:33 +0000 http://lunchpail.knotice.com/?p=2742#comment-1203 Hi Jason, great insight, I totally agree. I have written about it in a couple of articles here, and Knotice’s CEO just completed an article for Chain Store Age that will be published soon, that highlights exactly what you’re talking about in terms of the mobile communications channel being the glue between the digital and physical customer experience. Adoption is steadily climbing, and the marketers that embrace a cross-channel vision and align their marketing organization accordingly will reap great rewards.

]]> By: Social Media Consultant http://lunchpail.knotice.com/2010/03/10/mobile-marketing-programs-for-retailers/#comment-1202 Thu, 11 Mar 2010 19:50:30 +0000 http://lunchpail.knotice.com/?p=2742#comment-1202 Mobile is best used when coupled with an offline promotion.

My last gig was with a tech firm that partnered with PayPal to launch the text-to-buy program.

We coupled strong outdoor advertising like billboards to create a mobile call to action.

Billboard would be for shoes, the call to action would be “to buy them, text Nike to 49494″

I think it will remain this way for sometime until mobile internet browsing is adopted by the majority of middle class families.

]]> By: Assessing Small Business Owners’ Optimism « Small Business Center http://lunchpail.knotice.com/2010/03/10/mobile-marketing-programs-for-retailers/#comment-1201 Thu, 11 Mar 2010 12:01:24 +0000 http://lunchpail.knotice.com/?p=2742#comment-1201 [...] Mobile marketing tips for retail. Your customers are mobile. Are you ready? The Lunch Pail [...]

]]> By: Small Business News March 10, 2010 « Small Business Center http://lunchpail.knotice.com/2010/03/10/mobile-marketing-programs-for-retailers/#comment-1200 Thu, 11 Mar 2010 04:01:20 +0000 http://lunchpail.knotice.com/?p=2742#comment-1200 [...] Mobile marketing tips for retail. Your customers are mobile. Are you ready? The Lunch Pail [...]

]]> By: Josh Gordon http://lunchpail.knotice.com/2010/03/10/mobile-marketing-programs-for-retailers/#comment-1199 Thu, 11 Mar 2010 03:20:33 +0000 http://lunchpail.knotice.com/?p=2742#comment-1199 How do you think Flash will impact bandwidth and the speed and stability of the mobile experience for consumers?

]]>