2010 March « The Lunch Pail

Monthly Archives: March 2010

Mobile Revolution, or Evolution?

March 8, 2010 – 12:39 pm

After the conclusion of last week’s 2010 Retail Innovation & Marketing Conference . I had the opportunity to reflect more on the content presented, and the way in which it was presented. The form of presentation matters a great deal because it directly contributes to how the audience digests something. Rarely have I seen a [...]

By Josh Gordon | Posted in Knotice, Mobile Marketing, Shop.org, Uncategorized | Tags: 2010 Retail Innovation & Marketing Conference, business, conversion-oriented marketing, Cyriac Roeding from shopkick, Direct Digital Marketing, direct digital marketing software, email marketing software, ESP, Knotice, marketing software, marketing technology, mcommerce, migrant traditional marketing, mobile marketing software, mobile revolution, Mobile’s evolution is one of the reasons it is considered so exciting, National Retail Federation, NRF, on-site optimization, on-site targeting, online marketing software, onsite targeting software, Retail Innovation & Marketing Conference, Retail Marketing & Innovation Conference, Retail Traditional Marketing Conference, Shop.org, software, target audience of shopkick’s marketing, technology, The Lunch Pail, Universal Profile Management | Comments (2)

Getting Started with Direct Digital Marketing

March 5, 2010 – 12:13 pm

One of the more interesting takeaways from the National Retail Federation’s 2010 Retail Innovation & Marketing Conference was the emphasis on how the legacy of traditional direct marketing principles meshes seamlessly digital channels. Obviously, this is the very essence of direct digital marketing, which identifies the primary direct digital channels as email, mobile, and the [...]

By Josh Gordon | Posted in Best Practices Insight, Direct Digital Marketing, Knotice, marketing, Multi-Channel Marketing, Online Retail Marketing Tips, Shop.org | Tags: add or improve a mobile presence, business, buying a product with a mobile device, CMO Patrick Connolly, conversion-oriented marketing, Cyriac Roeding, Direct Digital Marketing, direct digital marketing software, email marketing software, ESP, Getting Started with Direct Digital Marketing, If there is no mobile marketing in your cross-channel integration strategy, Knotice, marketing software, marketing technology, mcommerce, mobile marketing software, National Retail Federation, NRF, on-site optimization, on-site targeting, online marketing software, onsite targeting software, Patrick Connolly, primary direct digital channels, Retail Marketing & Innovation Conference, Shop.org, shopkick co-founder Cyriac Roeding, software, technology, The Direct Digital Marketing Mandate, The Lunch Pail, then you have no strategy, Universal Profile Management, Williams-Sonoma CMO Patrick Connolly, Williams-Sonoma Patrick Connolly | Comments (4)

How Customer 3.0 Is Changing Retail

March 4, 2010 – 2:42 pm

When Marketspace’s Jeffery Rayport bounded on to the stage at the Retail Innovation & Marketing Conference it was immediately evident a high-energy and detailed keynote was certain. Rayport delivered an extremely valuable presentation, beginning with an analysis of the consumer. Rayport believes that retail has seen three “releases” of the customer throughout American consumer history. [...]

By Josh Gordon | Posted in Direct Digital Marketing, Knotice, Shop.org | Tags: business, conversion-oriented marketing, Direct Digital Marketing, direct digital marketing software, email marketing software, ESP, Knotice, marketing software, marketing technology, mobile marketing software, National Retail Federation, NRF, on-site optimization, on-site targeting, online marketing software, onsite targeting software, Retail Marketing & Innovation Conference, Shop.org, software, technology, The Lunch Pail, Universal Profile Management | Comments (4)

Transformation with Direct Digital Marketing

March 3, 2010 – 2:49 pm

As I wrote Monday, I am attending the NRF’s Retail Innovation and Marketing Conference in San Francisco this week. The first morning of the conference is off to a wonderful start with two outstanding keynotes from Patrick Connolly, CMO for Williams-Sonoma, and Jeffrey Rayport, Founder and Chairman of Marketspace. Both keynotes were so good that [...]

By Josh Gordon | Posted in Knotice, Shop.org | Tags: business, conversion-oriented marketing, Direct Digital Marketing, direct digital marketing software, email marketing software, ESP, Knotice, marketing software, marketing technology, mobile marketing software, National Retail Federation, NRF, on-site optimization, on-site targeting, online marketing software, onsite targeting software, Retail Marketing & Innovation Conference, Shop.org, software, technology, The Lunch Pail, Universal Profile Management | Leave a Comment

Retail Marketing for Any Industry

March 1, 2010 – 1:58 pm

I will be attending the National Retail Federation/Shop.org Retail Innovation & Marketing Conference in San Francisco this week from March 2-4. I am fairly selective about which events I choose to attend. I really enjoy retail shows for many reasons… one of which I will highlight in a moment. Retail is a celebration of consumerism [...]

By Josh Gordon | Posted in Knotice, Shop.org | Tags: business, by Shopkick’s co-founder Cyriac Roeding, CMO of Williams-Sonoma Patrick J. Connolly, conversion-oriented marketing, Direct Digital Marketing, direct digital marketing software, email marketing software, ESP, Five New Principles for Retail Consumer Engagement, Knotice, marketing software, marketing technology, mobile marketing software, National Retail Federation, NRF, on-site optimization, on-site targeting, online marketing software, onsite targeting software, Racie Awards dinner, Retail Marketing & Innovation Conference, Shop.org, software, technology, The Cross Channel Marketing Mix, The Lunch Pail, Universal Profile Management | Comments (2)

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