Akron, Ohio is home to innovation. Advancements in everything from medical technology to plastics manufacturing to direct digital marketing have been made here recently, and that does not take into account the city’s industrious past.Readers of The Lunch Pail are regularly treated to the happenings at Knotice, the latest direct digital marketing strategies and success stories, and valuable nuggets of marketing insight. But something that really hasn’t been covered here is the history of Knotice.
Most readers know about Knotice’s on-demand software solutions and what we do, but have you ever wondered what inspired Knotice co-founders Brian Deagan (CEO) and Bill Landers (CTO) to start the company? Or why, exactly, a direct digital marketing company is in Akron, Ohio instead of Silicon Valley?
The answers may surprise you. Knotice CEO Brian Deagan was recently interviewed for a feature on innovation by NEOtropolis, a Western Reserve public media production, and revealed some of the inspiration behind the founding of Knotice and why Akron is a great place to call home. The episode will air tonight at 8:30 p.m. on Western Reserve PBS here in Ohio, but you can catch a preview (and find out some of the history behind Knotice) below.
Be sure to check back next week to see the full episode.
Brian also speaks about the direct digital marketing concept and its impact on the marketing industry. Direct digital marketing continues to capture the attention of the industry. Catch up on the latest direct digital marketing news and happenings here.
What questions do you have about the history of Knotice or direct digital marketing? Post them below, and Brian will answer.
