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Monthly Archives: May 2010

Easy Mobile Web Retail Solutions

May 7, 2010 – 2:01 pm

Many of our most-trusted online and offline marketing tactics have very little capacity to support or adapt to the context of time and place. They certainly cannot get down to specific increments of minutes and seconds, or meters and footsteps - like mobile interactions can. The mobile Web, specifically, unlocks for consumers the power to [...]

By Bryce Marshall | Posted in Direct Digital Marketing, Mobile Marketing | Tags: best mobile Web attribute, Bryce Marshall, Bryce Marshall mobile marketing expert, business, consumer-friendly mobile experiences, conversion-oriented marketing, Direct Digital Marketing, direct digital marketing software, Easy Mobile Web Retail Solutions, email marketing software, ESP, Knotice, make retail portable, marketing software, marketing technology, mobile experts, mobile marketing expert, mobile marketing software, mobile web, Motorola, on-site optimization, on-site targeting, online and offline marketing tactics, online marketing software, onsite targeting software, software, technology, The Lunch Pail, Universal Profile Management, using mobile to Deliver the best of online | Comments (2)

A Mobile Marketing Starting Place

May 5, 2010 – 11:50 am

Bryce Marshall, Knotice's resident mobile marketing expert and author of the award winning white paper Making Sense of Mobile Marketing, recently presented to the Sacramento AMA about the value of mobile marketing, especially as it relates to an overall direct digital marketing strategy. Mobile is obviously not a unique channel strategy unto itself, but is [...]

By Josh Gordon | Posted in Direct Digital Marketing, Knotice, Mobile Marketing | Tags: a mobile marketing starting place, Bryce Marshall, bryce marshall mobile expert, business, considering a mobile marketing campaign, conversion-oriented marketing, Direct Digital Marketing, direct digital marketing software, email marketing software, ESP, josh Gordon marketer, Knotice, marketer Josh Gordon, marketing software, marketing technology, Mobile Marketing, mobile marketing software, on-site optimization, on-site targeting, online marketing software, onsite targeting software, SMS-centric approach, software, step 1 with mobile marketing, step one with mobile marketing, technology, The Lunch Pail, Universal Profile Management, what does mobile marketing mean, what to do first with mobile marketing, where to start with mobile marketing | Comments (1)

Crocs Uses SMS to Effectively Reach Women

May 3, 2010 – 12:03 pm

I have written about coupons here before, specifically I have written about what a hassle they can be if they're not done right. It’s a pain to cut them out and then remember to bring them into the store to redeem. Ten percent of the time the coupon ends up laying on my kitchen counter, [...]

By Amy Chubbuck | Posted in Direct Digital Marketing, marketing, Online Retail Marketing Tips | Tags: Amy Chubbuck, business, conversion-oriented marketing, coupon redemption, Crocs is a perfect example of mobile marketing done right, crocs mobile program, Crocs Uses SMS to Effectively Reach Women, Customers can text Crocs’ shortcode, Direct Digital Marketing, direct digital marketing software, email marketing software, ESP, example of mobile coupon, example of SMS coupon, Knotice, making coupons easier for women, marketing software, marketing technology, mobile coupon examples, mobile coupons, mobile marketing software, on-site optimization, on-site targeting, online marketing software, onsite targeting software, retail mobile coupon example, retailer using mobile coupons, software, successful mobile coupon campaigns, technology, The Lunch Pail, Universal Profile Management, women and coupons | Leave a Comment

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