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Monthly Archives: June 2010

IRCE 2010 Content Preview

June 7, 2010 – 12:00 pm

One of my favorite conferences of the year is finally upon us, the Internet Retailer Conference & Exhibition in Chicago. Not only is Chicago one of my favorite cities, but few conferences are able to pull off the “something for everyone” approach like IRCE. From top level strategy to tactical pointers, this conference has content [...]

By Josh Gordon | Posted in Uncategorized | Tags: 2010 irce, ATG, betsy emery martin, bill zujewski, boston apparel group, brian walker, business, calendars.com, comscore inc, conversion-oriented marketing, customer engagement, customer engagement strategies, david blakelock, david cohen, dianne binford, dianne binford consulting, Direct Digital Marketing, direct digital marketing software, e-retailing tips, ecommerce analyst from forrester research, email, email marketing software, eoin comerford, ESP, Forrester Research, gian fulgoni, good direct digital marketing software, gun dog supply, Internet Retailer, Internet Retailer Conference & Exhibition, Internet Retailer Conference & Exhibition 2010, internet retailing, irce, irce 2010, IRCE 2010 Content Preview, irce booths, IRCE conference, Josh Gordon, josh Gordon marketer, julie swatek, Knotice, marketing software, marketing technology, Mobile Marketing, mobile marketing software, moosejaw mountaineering, neustar, on-site optimization, on-site targeting, online marketing software, onsite targeting software, retail, rob snell, rodney joffe, scrap your memories inc, software, technology, tellus web, The Lunch Pail, Universal Profile Management, vendors at irce, vp of moose jaw mountaineering | Leave a Comment

Dispelling a Mobile Misconception

June 4, 2010 – 12:17 pm

If I were to devote an entire article today to misconceptions in the marketplace about mobile marketing, this would be a 10,000 word post that approximately zero people would read. Honestly, I would not blame them. I probably wouldn't read it either. But there is one misconception in particular that I'd like to address because [...]

By Josh Gordon | Posted in Direct Digital Marketing, marketing, Mobile Marketing, Online Retail Marketing Tips | Tags: benefits to outsourcing email, business, communicate with their customers via mobile text message, consumer is in control, conversion-oriented marketing, customer is in control, Direct Digital Marketing, direct digital marketing software, Dispelling a Mobile Misconception, dynamic email content, ease concerns over how disruptive SMS is, email marketing guru Jeanniey Mullen, email marketing software, email marketing vendors, ESP, good direct digital marketing software, good email marketing, Josh Gordon, josh Gordon marketer, Knotice, marketing software, marketing technology, mobile marketing software, modern marketing truth, on-site optimization, on-site targeting, online marketing software, onsite targeting software, shop.org talking with, Shop.org VP Ellen Davis, software, technology, The Lunch Pail, top reasons for outsource email, triggered email programs, Universal Profile Management, why outsourcing email marketing makes sense, why to outsource email | Leave a Comment

Dangerous Extremes in Marketing Analysis

June 2, 2010 – 12:05 pm

Mass marketing is dead. Direct mail is dead. Email marketing is dead. A quick Google search, with each phrase in quotations, yielded 7,050 results, 3,850 results, and 44,300 results respectively. Two quick conclusions can be drawn when analyzing these results. First, the huge disparity between email marketing’s perceived death and the others makes me wonder [...]

By Josh Gordon | Posted in Direct Digital Marketing, marketing, Online Channel Trends, Online Marketing Tactics, Shop.org | Tags: Access to leading edge email software that’s managed by experts, benefits to outsourcing email, business, conversion-oriented marketing, Dangerous Extremes in Marketing Analysis, Direct Digital Marketing, direct digital marketing software, Direct mail is dead, dynamic email content, Email marketing is dead, email marketing software, email marketing vendors, ESP, evolution of various communications channels, Evolving in direct mail, Evolving in direct mail means, Evolving in email marketing, Evolving in email marketing requires, Evolving in mass marketing, good direct digital marketing software, good email marketing, Josh Gordon, josh Gordon marketer, Knotice, mandate to advance the marketing dialogue, marketing software, marketing technology, Mass marketing is dead, mobile marketing software, on-site optimization, on-site targeting, online marketing software, onsite targeting software, push personalized and relevant messages to email mobile and Web channels, software, technology, The Lunch Pail, top reasons for outsource email, triggered email programs, Universal Profile Management, Why is there such a strong desire to proclaim the death of certain types of marketing, why outsourcing email marketing makes sense, why to outsource email | Leave a Comment

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