Behavioral targeting has been making headlines a lot recently.With all the news surrounding behavioral targeting, here’s a roundup of resources to provide The Lunch Pail readers with a deeper understanding of issues related to the topic.
The Wall Street Journal is in the midst of a series studying behavioral targeting and digital privacy called What They Know. DMNews recently published a piece by editor Rose Gordon stating the number one issue for marketers over the next year will be behavioral targeting.
As a top resource for direct digital marketing information, The Lunch Pail authors have contributed a wide array of content on behavioral targeting – from the basics (which approach works best), to the safe effectiveness of onsite targeting.
- Is behavioral targeting some sort of online stalking? Lesley breaks down the basics behind the different types of behavioral targeting ,and provides some great resources for beginners. (She also provides a terrific overview of cookies, plus the differences between first party and third party cookies here.)
- If you’re wondering about behavioral targeting standards and classifications, this post provides some context.
- Privacy is always an important issue. The debate about behavioral targeting continues on Capitol Hill and among privacy advocates. Check out this update on some of the recent happenings in Washington and the importance of marketing transparency.
- And Knotice CEO Brian weighs in on the onsite targeting discussion that outlines the differences between an algorithmic-based approach and a rules-based approach to targeting.
If you’re hungry for more behavioral targeting resources, don’t forget to check out The Lunch Pail’s behavioral targeting archives.
