2010 August « The Lunch Pail

Monthly Archives: August 2010

Knotice Adds Mobile Leadership, Expertise

August 6, 2010 – 11:53 am

What do you get when you combine a former competitive rugby player and a passion for mobile marketing? You get Dave Lawson, Knotice’s new Director of Mobile Engagement. Dave has had a passion for mobile ever since he purchased his first cell phone. Since then he has jumped feet first into the mobile space, learning [...]

By Casey Barto Newman | Posted in Knotice | Tags: akron, bath and body works, brands and mobile, brands mobile, california, cell phone, coca-cola, communicating with customers via mobile, consumers interacting with brands via mobile, dave lawson, director of mobile engagement, Knotice, knotice hires, knotice mobile expertise west coast office, Knotice news, knotice west coast, lexus, mobile, mobile device, mobile in california, mobile in northeast ohio, Mobile Marketing, mobile marketing information, mobile marketing knotice, mobile marketing space, mobile solutions, mobile solutions for retail, mobile technology, northeast ohio, phizer, victoria's secret, which brands use mobile | Leave a Comment

Holiday Mobile Tips…Already?

August 4, 2010 – 12:15 pm

Summer is in full swing, and the kids are returning to school. Back to school campaigns are in market for most retail marketers. It is still hot outside, but most marketers have their minds on the upcoming holiday season. The holiday season is right around the corner, and for most marketers that means putting together [...]

By Casey Barto Newman | Posted in marketing, Mobile Marketing, Multi-Channel Marketing | Tags: apps, Bryce Marshall mobile marketing expert, consumer experience, Direct Digital Marketing, holiday campaigns, holiday mobile campaign considerations, holiday mobile marketing, holiday mobile marketing summit, holiday mobile marketing tips, holiday tips for retail, holiday tips for retail marketing, how to create a holiday mobile campaign, how will consumers engage with mobile marketing over the holidays, how will consumers respond to holiday mobile marketing, improving the consumer experience with mobile, Knotice, mobile, mobile coupons, mobile information, Mobile Marketer, mobile marketer's holiday summit, mobile marketing expertise, mobile marketing experts, mobile marketing insights for the holidays, mobile marketing tactics, mobile web, questions about mobile marketing, retail, retail online marketing tips, Shopping Cart Portage, SMS, tips for online marketers | Leave a Comment

Great Software Features For Retailers

August 2, 2010 – 11:57 am

On Friday I provided some details and insight into what a direct digital marketing software feature looks like. It is important to understand that a truly multi-channel software feature is able to impact more than a single channel or a even single strategy. Direct digital marketing is about focusing on the consumer and making improvements [...]

By Josh Gordon | Posted in Direct Digital Marketing, Multi-Channel Marketing, Online Retail Marketing Tips, Shop.org | Tags: benefits of great data organization, business, conversion-oriented marketing, description, Direct Digital Marketing, direct digital marketing software, disclaimer, discounts, email marketing software, ESP, expiration date, good direct digital marketing software, Great Software Features For Retailers, Josh Gordon, josh Gordon marketer, Knotice, marketing software, marketing technology, mobile marketing software, multi-channel software feature, offer code, offer name, offers, on-site optimization, on-site targeting, online marketing software, onsite targeting software, promotions and coupons, promotions and offers, software, start date, technology, terms and conditions, The Lunch Pail, Universal Profile Management | Comments (1)

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