To maximize the efficiency of a mobile buyflow event, the software platform uses mobile-device detection, plus multiple page templates and style sheets to ensure the proper page is loaded for the device used. We also develop a lowest-common-denominator template for our mobile buyflow sites, so even if the URL is hit via a computer web browser, the user can still follow the steps and purchase a product.
So, if you were to visit one of our dynamic mobile landing pages and compared it side-by-side with an Apple device or Android OS device versus a BlackBerry device, you would see an entirely different look and feel. This is based upon the template used and the style sheet called for. When using mobile-device detection, we can also customize the experience per platform and device as well.
For example, BlackBerry has multiple devices and screen sizes, so the new BlackBerry Torch can utilize a style sheet designed for that device and OS, while a BlackBerry Tour would use another. Also, since Apple and Android OS devices let users rotate their devices, our device optimized templates and style sheets adjust for that as well.
Considering all of the above factors and technologies, the goal is to help a mobile-device user feel at ease, be able to smoothly follow the purchase sequence – from landing page, to product page, to product customization, and finally checkout – in a useful and functional way. All are important considerations when selecting your own mobile buyflow solution.