The end of September is just around the corner, and that means the Shop.org Annual Summit is quickly approaching.The Lunch Pail will keep you connected. Lesley will be blogging live from the Summit, providing insight and analysis of some specific sessions and keynote presentations. Stay tuned for her updates.
It has been predicted that by 2012, one out of two mobile subscribers nationwide will have smartphones, so it is no surprise that mobile will be a hot topic at the Summit this year. Several sessions are devoted to retail success in the channel.
Executives from The Wet Seal and Like.com will discuss tactics to maximize consumer experience on an iPad, while executives from AdMob, Crate and Barrel and PETCO will discuss the results of their mobile advertising case studies.
Executives from GuitarCenter.com, Demandware, Barneys New York, and Forrester Research will outline tips for building a mobile strategy. (For additional tips, check out Bryce’s post on the three keys to a successful mobile strategy.)
Mobile Marketer’s Mickey Alam Khan and executives from Kenneth Cole, Godiva, and LaCoste will discuss the mobile strategies and tactics they used to drive transactions on the device or in-store.
And finally, don’t forget to register for a one-on-one Doctor Is In session with Bryce, where he’ll provide tips and feedback for optimizing your mobile website.
Be sure to check back next week for updates from the Summit! And as the event draws near, what are you most looking forward to?
