2010 September « The Lunch Pail

Monthly Archives: September 2010

Global Trends in 2D Tagging

September 6, 2010 – 12:00 pm

In simple terms, 2D tagging (often used synonymously with QR-Quick Response, 2D Barcode, mobile tagging) describes a marketing strategy where the creation and rendering of a two-dimensional bar code that, when scanned through a mobile device, provides an immediate connection to content. Each 2D tag is encoded with specific information such as a URL, product [...]

By Dave Lawson | Posted in Direct Digital Marketing, Knotice, Mobile Marketing, Tech Tips | Tags: 2d bar code trends, 2d bar codes, 2d tag trends, 2d tags, 2d tags in asia, asian use of 2d bar codes, Bryce Marshall, calvin klein 2d tags, chevy 2d tags, dave lawson, global 2d bar code trends, google tagging, ironman tagging, mobile, Mobile Marketing, mobile technology, mobile technology trends, starbucks 2d tags, technology, what is a 2d bar code, where are 2d tags used, who uses 2d tags | Comments (2)

Summer Knotice Press Roundup

September 3, 2010 – 1:00 pm

Labor Day is quickly approaching, and that means summer is coming to an end. A lot has happened since my last press round up at the beginning of summer, so I thought I’d take some time to get everyone up to speed on what is happening here at Knotice. Since my last update, Knotice announced [...]

By Casey Barto Newman | Posted in Direct Digital Marketing, Knotice | Tags: 1to1 Media, Adotas, brian deagan, Bryce Marshall, Direct Digital Marketing, Internet Retailer, knotice at shop.org summit, knotice press roundup, latest concentri release, Mobile Marketer, mobile marketer holiday mobile marketing summit, new knotice customers, retailcustomerexperience, retailers using the mobile web, Shop.org, shop.org doctor is in, shop.org summit, Zak Stambor | Leave a Comment

Tips for Improving Customer Loyalty

September 1, 2010 – 2:03 pm

Consumers have access to information and opinions about products, brands and companies from an infinite number of sources. And with the rise of social media, the power to control the terms and tone of the brand-consumer relationship has shifted to the consumer. As consumers have greater control, businesses face the challenge of transparency and consistency. [...]

By Bryce Marshall | Posted in Best Practices Insight | Tags: Bryce Marshall, building customer loyalty, building customer loyalty in the information age, customer advocacy, customer loyalty, customer loyalty tips, Direct Digital Marketing, improve customers loyalty, Knotice, marketing, social media | Comments (1)

Follow

Follow “The Lunch Pail”

Powered by WordPress.com