2011 January « The Lunch Pail

Monthly Archives: January 2011

How to Write Better Email Subject Lines

January 31, 2011 – 1:11 pm

Email marketing is only as strong as its open rates. And the subject line is bait on the hook for people to bite – to click and access your message sent. No matter how brilliant your email may be, campaign success hinges on a short string of words with enough zing to inspire an open. [...]

By Patti Renner | Posted in Best Practices Insight, email marketing | Tags: 5 ways to write better subject lines, email, email marketing, email marketing tips, email writing tips, how to write better subject lines, improving email marketing, Knotice, mobile email opens report, who reads email on their mobile device | Comments (14)

Knotice Attending Industry Events

January 28, 2011 – 12:38 pm

It has been a busy January here at Knotice. We released our first Quarterly Mobile Email Opens Report for Q4 2010 and a new must-read white paper that outlines how you can harness the power of the mobile web. February is also shaping up to be a busy month. Our team is looking forward to [...]

By Casey Barto Newman | Posted in Knotice | Tags: bricks + mobile, Bryce Marshall, email evolution conference, etail west 2011, harnessing the power of the mobile web, Knotice, knotice at industry events, marketing industry events, mobile email opens report, mobile email opens report from Knotice, ms mobile marketing summit | Leave a Comment

The Tale of Two Purchases

January 26, 2011 – 12:56 pm

We’ve talked before about the importance of connection at the point of decision. Consumers always have their mobile devices within reach and several brands have begun using 2D codes to connect the online and physical worlds at the exact time the consumer is ready to make a decision. I recently had an excellent ‘connection at [...]

By Christopher Holmok | Posted in marketing, Multi-Channel Marketing, Retail | Tags: connecting the online and offline worlds, connection at the point of decision, in-store shopping, marketing, mobile, retail | Leave a Comment

Adding Mobile to Enhance Advertising

January 24, 2011 – 1:10 pm

Mobile is a simple, easy addition to enhance awareness as a companion to other marketing. When it comes to awareness, one of the biggest (and most expensive) opportunities is advertising during the Super Bowl – an estimated $2.6 million per 30-second spot. While the rest of the crowd was watching and trying to decide their [...]

By Dave Lawson | Posted in Knotice, Mobile Marketing | Tags: boosting advertising with mobile, dave lawson, Knotice, mobile destinations, mobile in super bowl ads, mobile marketing partner, mobile marketing toolset, super bowl, super bowl ads, super bowl ads fail to use mobile, super bowl ads with mobile destination, the importance of mobile in advertising | Comments (1)

Lists vs. Profiles

January 21, 2011 – 1:13 pm

If you’ve ever had the chance to talk to a Knotice employee about Concentri, chances are the term “profile” has come up once or twice. Concentri is what we call a profile driven environment. This means that Concentri houses each individual who interacts with your direct digital marketing as an individual record, or profile. This [...]

By Emily Haase | Posted in Direct Digital Marketing, email marketing, Universal Profile Management | Tags: Concentri, difference between lists and profiles, do i need an email list, how do segments work, lists v profiles, marketing, marketing software, profiles, what is a marketing profile, what is a profile, what is a segment | Comments (2)

Harnessing the Power of the Mobile Web

January 19, 2011 – 12:52 pm

According to Melissa Parrish, analyst of interactive marketing at Forrester Research, “More than one-third—34 percent—of interactive marketers are currently implementing or are planning to implement a mobile program…. Mobile is poised for major investment in 2011 because case studies expose a healthy marketing channel, innovations have gained traction and consumer mobile usage is skyrocketing.” MobileCommerceDaily, [...]

By Patti Renner | Posted in Best Practices Insight, Knotice, marketing, Mobile Marketing | Tags: best practices white paper, Bryce Marshall, dave lawson, free marketing resources, free mobile resources, free mobile strategy resources., harnessing the power of the mobile web, how to create a mobile strategy, Knotice, knotice white paper, marketing resources, marketing white paper, mobile, Mobile Marketing, mobile marketing white paper, mobile web, mobile white paper, Web | Leave a Comment

11 Direct Digital Marketing Trends in 2011: Part 3

January 17, 2011 – 12:56 pm

Over the past few weeks I have been sharing with you my crib notes for 2011, aka the 11 direct digital marketing trends for 2011. Catch up on trends 1-4 here and trends 5-8 here As I mentioned previously, I’m using discussions with customers, prospects, partners and peers, and my own research and analysis to [...]

By Bryce Marshall | Posted in Direct Digital Marketing, Knotice, marketing, Trend Spotting | Tags: 2011, 2011 direct digital marketing trends, 2011 marketing trends, Bryce Marshall, customer owns your brand, customers, Direct Digital Marketing, Knotice, marketing, relevance, trends | Comments (1)

How to Use the Mobile Email Opens Report Data

January 13, 2011 – 12:29 pm

Today marks the release of the first of many quarterly reports issued by Knotice regarding email opens on mobile devices. Our “Mobile Email Opens Q4 2010 Report” features valuable data on the percentage of mobile email opens by device across 12 industry segments, including retail, hospitality, telecommunications, and healthcare and others. Data is based on a [...]

By Bryce Marshall | Posted in Direct Digital Marketing, Mobile Marketing, Uncategorized | Tags: data, email opens on mobile by industry segment, email opens on mobile devices, Knotice, knotice mobile report, knotice mobile report q4 2010, mobile data, mobile email data, mobile email opens | Comments (1)

Verizon’s iPhone and Mobile Marketing

January 12, 2011 – 1:11 pm

It’s finally here. After years of speculation, Verizon announced yesterday that the iPhone 4 will be coming to the network in February. So, what does this mean for marketers and mobile strategy? This Verizon iPhone announcement essentially creates a bigger pool of consumers, one that will likely mirror previous browsing behavior. Motorola, HTC, Samsung and [...]

By Dave Lawson | Posted in New to Online Marketing | Tags: Bill Siwicki, dave lawson, Direct Digital Marketing, how will the verizon iphone impact marketing, how will the verizon iphone impact mobile strategy, how will the verizon iphone impact mobile?, Internet Retailer, iphone 4, marketing, mobile, mobile strategy, verizon iphone, verizon iphone announcement | Leave a Comment

11 Direct Digital Marketing Trends in 2011: Part 2

January 10, 2011 – 1:02 pm

I began last Monday with the task of sharing with you my crib notes for 2011, aka the 11 direct digital marketing trends for 2011. As a refresher, the first four are: 1) Mobile’s impact on everything; 2) Tablets take over; 3) Tablets are not mobile; and 4) Four screens and counting. As I mentioned [...]

By Bryce Marshall | Posted in Direct Digital Marketing | Tags: Bryce Marshall, data, database marketing, Direct Digital Marketing, direct digital marketing trends for 2011, display advertising, do not track, email, email is not dead, is email marketing dead?, Knotice, marketing trends for 2011, onsite targeting, trends for 2011 | Comments (5)

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