Once you go through the findings, we suggest you take action on the information, using the results to enhance your existing email program – or add to it with dedicated mobile tactics. Some suggestions to help get started:
- Plan to alter your existing email templates to balance the requirements of mobile viewers. This could include things like putting the call-to-action in a different place within the email and providing text links.
- Create a dedicated mobile template and include a link to the mobile-friendly Web view option at the top of every email.
- Segment your active email list by recipients who only open emails on mobile device, then send the mobile-optimized creative to this list in the initial send.
- Update the email preferences page to include “Mobile-friendly email” as a formatting option alongside options for the traditional HTML version and the text-only version.
The report is available as free download. If you haven’t had a chance to check it out, you can access it here. If you are a marketer and would like to participate in the report, send an email to email@example.com with the subject “email mobile analysis.” If it’s a good fit, we’ll report on your email campaign data in aggregate for the purposes of this report and also provide your results back to you.