2011 February « The Lunch Pail

Monthly Archives: February 2011

Unpacking Some Souvenirs for Marketers

February 28, 2011 – 12:08 pm

Part 1 of 2 After traveling last week, I wanted to make sure I gave each of you some souvenirs from last week’s show (“Knotice-Went-to-eTail-West-and-I-All-I-Got-Was-This-Lousy-Shirt” is not quite my style). And as the word “souvenir” comes directly from the French word “to remember,” here instead are some tips and takeaways – real souvenirs – that [...]

By Patti Renner | Posted in Best Practices Insight, Direct Digital Marketing | Tags: creating a seamless customer experience., data, data based platforms, Direct Digital Marketing, etail, etail west 2011, importance of data, importance of data driven profile environment, Knotice, knotice at etail, marketing platforms that help create a seamless experience, marketing software, multichannel experiences, takeaways from etail | Comments (1)

A Brief Recap from eTail 2011

February 25, 2011 – 1:23 pm

As this year’s eTail West show comes to an end, retailers and marketers alike are heading back to their offices with plenty of useful and actionable information. Everything from mobile to email to multi-channel strategies were discussed this week. Knotice’s team was glad to be in attendance and has plenty of insight to share on [...]

By Casey Barto Newman | Posted in Knotice, Retail | Tags: a brief recap of etail west 2011, emarketing and commerce, emarketing and commerce editor, etail, etail 2011, etail west, Knotice, knotice at etail, knotice macbook air winners, macbook air, melissa campanelli | Leave a Comment

Angry Birds and Data-Based Platforms

February 23, 2011 – 1:26 pm

Welcome to your sneak peak into the sessions of eTail West 2011, blogging live from just outside of Palm Springs. The morning opened with Paul Alfieri, VP of Marketing with Limelight Networks, discussing the challenges of creating effective multi-channel experiences, which means marketing to the “hyperconnected customer.” As we’ve mentioned here on the Lunch Pail [...]

By Patti Renner | Posted in Direct Digital Marketing | Tags: angry birds, branded experiences, Concentri, data, etail west, etail west keynotes, harnessing the power of the mobile web, importance of a unified data platform, importance of data, Knotice, limelight, marketing, marketing software, unified marketing platforms | Comments (2)

eTail West Preview

February 21, 2011 – 12:21 pm

Tomorrow marks the beginning of eTail Palm Desert, also known as eTail West. This year’s event will focus on “what’s next” and latest trends in multi-channel e-commerce, enhancing the customer experience with a data-driven direct digital marketing approach, cross-channel campaign management, and more. Executives from top retail brands like GameStop, Brookstone, OfficeMax and Urban Outfitters [...]

By Casey Barto Newman | Posted in Knotice, Retail | Tags: brookstone, Bryce Marshall, cross-channel, customer loyalty, Direct Digital Marketing, etail west, etail west 2011, etail west preview, Knotice, knotice at etail west, marketing resources for retailers, mobile, officemax. gamestop, retail, SMS, software features for retailers, urban outfitters | Leave a Comment

PURLS Gone Wild

February 18, 2011 – 12:07 pm

One slick way to bring together online and offline marketing channels is with the use of PURLs (or “personalized URLs”). These individualized web experiences are a way for marketers to extend the personalization, segmentation and measurement inherent in direct digital marketing, addressable from, say, an email or a direct mail piece. (Read more about PURLs [...]

By Brian Deagan | Posted in Best Practices Insight, marketing | Tags: best practices insight, Direct Digital Marketing, direct mail campaign, marketing strategy, marketing testing, personalized URLs, PURLs, testing | Comments (1)

Mobile, Facebook Messaging & Email Marketing

February 16, 2011 – 12:03 pm

Part 2 of 2 On Monday as I recapped the Email Evolution Conference, I started with social media as one of the three takeaways from the event. To review, these three represented the three important dynamics that clearly are impacting everybody in the room. These are themes that everyone at the conference can take back [...]

By Bryce Marshall | Posted in Direct Digital Marketing, email marketing, Mobile Marketing | Tags: Bryce Marshall, Direct Digital Marketing, email, email data, email evolution conference 2011, email marketing, Facebook, facebook messages, Knotice, mobile, mobile's impact on email, social media, social media's impact on email, takeaways from the email evolution conference, who reads email on a mobile device | Leave a Comment

Social Media’s Role in Email Marketing

February 14, 2011 – 12:44 pm

Part 1 of 2 The Email Evolution Conference offers the pulse of an industry, so I’ll do my best to recap the highlights based on the themes and debate-stirring topics from the sessions and conversations during this multi-day industry event. Gauging by the atmosphere, there are clearly three important dynamics that are impacting everybody in [...]

By Bryce Marshall | Posted in Direct Digital Marketing, email marketing | Tags: Bryce Marshall, Direct Digital Marketing, email, email evolution conference 2011, email marketing, how social media impacts email marketing, Knotice, marketing, social media, social media and email, social media's role in email marketing | Comments (2)

Mobile Web Made Easy? See for Yourself

February 11, 2011 – 12:46 pm

Yesterday, eMarketer released fresh statistics on the rate of smartphone adoption in the U.S., predicting that by 2015, the number of smartphone users will climb from 60.2 million users (end of 2010) to a whopping 109.5 million users in 2015. That’s big. But the really interesting part is about usage patterns, that the time spent [...]

By Patti Renner | Posted in Mobile Marketing | Tags: 2d barcodes, Concentri, easy mobile web solutions, how to, Knotice, marketing, marketing screencasts, Mobile Marketing, mobile tips, mobile web, mobile web made easy, screencasts, the mobile web made easy | Comments (1)

A Lesson in Email Marketing

February 9, 2011 – 12:58 pm

Brides are like many other specific consumer segments. And as a bride-to-be myself, I’ve learned a lot about wedding planning. What I wasn’t expecting to learn, however, was an array of bad email marketing tactics still in use today. Let me set the stage: I was looking forward to attending a bridal trade-show-style event so [...]

By Casey Barto Newman | Posted in email marketing | Tags: a lesson in email marketing, building customer relationships, CAN-SPAM compliance, email, email marketing, email tips, how to write better subject lines, marketing, marketing to brides, personalization, reaching brides through email marketing, welcome emails | Comments (15)

Super Bowl Ads: A Mobile Analysis

February 7, 2011 – 1:32 pm

Recently, I posted some commentary stemming from some analysis of last year’s über-expensive ad spots and their majority lack of mobile options to extend consumer-brand engagement. I also pointed out that not having an on-brand, relevant destination for them would seem to me to be ROI suicide – that 23 of 27 brands with ads [...]

By Dave Lawson | Posted in marketing, Mobile Marketing | Tags: best buy, bridgestone, careerbuilder, carmax, cars.com, chatter.com, dave lawson, godaddy.com, groupon, homeaway, ipad, mobile, mobile destination, Mobile Marketing, salesforce, snickers, super bowl 45, super bowl 45 ads, super bowl ad commentary, super mobile ads, telefora | Comments (2)

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