- Retargeting is on the rise. According to Emarketing and Commerce’s editor Melissa Campanelli, many retailers feel the tactic is effective because it keeps a brand at the top of a customer’s mind through multiple marketing messages.
- Having a data-based platform at the core of your marketing is a must. As Patti mentioned on Wednesday customers demand a personalized, relevant experience. Fail to provide them with one, and they bail, moving on to something else.
In addition to attending sessions, our team manned the Knotice booth and chatted to attendees. The Knotice booth featured some great content and technology demos as well as a chance for attendees to win a MacBook Air. Check out these pictures from the MacBook Air drawing and our MacBook Air winners:
Thanks to everyone who attended and stopped by our booth to chat. And congratulations to our MacBook Air winners!
Be sure to check back next week for more from the show.