Monthly Archives: March 2011

Bricks + Mobile Preview

March 30, 2011 – 12:02 pm

The first Bricks + Mobile show begins today in Chicago. Billed by Bricks + Mobile staff as “an intellectually thrilling experience with meaningful takeaways for all attendees,” the show touts a laser beam focus on retailers, with sessions ranging from a deep dive into analyzing the mobile consumer, mobile technologies that are transforming the in-store […]

By Casey Newman | Posted in Mobile Marketing | Tags: , , , , | Comments (1)

Web Opt-Out: What it Means for Content Providers

March 28, 2011 – 11:05 am

Behavioral targeting continues to be a primary focus for many marketers. But, with all the recent news surrounding developments with the proposed Do Not Track legislation, some marketers are hesitant to move forward with online targeting efforts. It’s no secret that online privacy is a concern for consumers. Concentri users can address this concern with […]

By Emily Haase | Posted in Onsite Targeting | Tags: , , , , , , | Comments Off

AT&T and T-Mobile: What it Means for Marketers

March 25, 2011 – 10:57 am

AT&T’s planned $39 billion acquisition of T-Mobile has both marketers and consumers abuzz with predictions and opinions. If approved, the merger will leave just three major wireless carriers (Verizon, Sprint, and AT&T) in the nation. With fewer options for consumers to choose from, The New York Times reports prices for a variety of wireless services […]

By Casey Newman | Posted in Mobile Marketing | Tags: , , , , , | Comments (2)

The Evolution of Direct Digital Marketing

March 23, 2011 – 11:22 am

Direct digital marketing is specifically about addressability. It’s what makes it “direct.” Two years ago, this was identified as the email address, the mobile phone number, and the web browser cookie. While that description still holds true today, the context around those addressable forms of marketing has changed dramatically, as has the importance of addressability […]

By Bryce Marshall | Posted in Direct Digital Marketing | Tags: , , , , , , , , | Comments (8)

Agile Commerce Requires Agile Tools

March 21, 2011 – 11:16 am

In my post on Friday, I made reference to a Forrester report released last week entitled “Welcome to the Era of Agile Commerce” The report confirmed that your strategic marketing perspective should be less “channel” and more “experience.” To recap my comments: “Your customers are using a variety of tools to access information – more […]

By Patti Renner | Posted in Best Practices Insight | Tags: , , , , , , | Comments Off

The Customer is King of Marketing Strategy

March 18, 2011 – 12:03 pm

As marketers, we’re always searching for the next big idea to guide our approach. We buy business books. We delve into research and analysis and webinars and such. However, one golden thread of marketing common sense weaves through them all: It’s about the customer. Now, you’ve heard the clichés before. While there’s good reason that […]

By Patti Renner | Posted in Direct Digital Marketing | Tags: , , , | Comments (1)

What Code to Use: QR Codes v. MS Tag

March 16, 2011 – 10:59 am

Not surprisingly, there continues to be a lot of discussion in the direct digital marketing industry surrounding what kind of 2D code is the best to use for mobile campaigns. Here at The Lunch Pail, we’ve talked a lot about 2D codes. As the debate goes on about which code is best (QR barcodes vs. […]

By Dave Lawson | Posted in Mobile Marketing, Tech Tips | Tags: , , , | Comments (4)

Linking to Landing Pages: 3 Benefits

March 14, 2011 – 11:05 am

Landing pages help to engage the user beyond the email. Do you use Landing pages? Why or why not? Of course, customers don’t buy from the email. They have to click somewhere first and wherever they land becomes an integral and important part of the experience. So, if that’s the case, why not just link […]

By Dutch Hollis | Posted in Direct Digital Marketing, email marketing | Tags: , , | Comments Off

Industry News & Top Stories of Q1

March 11, 2011 – 12:04 pm

Spring is just around the corner (hopefully) and as the seasons change, so ends another quarter. And what an eventful quarter it has been for the direct digital marketing industry, so I thought I’d take some time to get everyone caught up on what’s been happening. Let’s start off with some Knotice news. Since my […]

By Casey Newman | Posted in Direct Digital Marketing | Tags: , , , , | Comments Off

Compact Privacy Policy: A Breakdown

March 9, 2011 – 12:02 pm

Almost every web site you visit has a link to their privacy policy hidden in tiny type in the footer of their pages. But who reads them? Fortunately, your browser is ready and willing to jump in and make sure the privacy policies you’re encountering on the web meet your preferences for web interactions – […]

By Emily Haase | Posted in Tech Tips, The Online Marketing Space | Tags: , , , | Comments Off
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