In fact, a recent piece in Internet Retailer reveals that nearly 20% of mobile phone owners use the mobile web every day.
As the mobile web gains momentum in the U.S., brands have an opportunity for deeper reach for all of their marketing initiatives. A purposeful, relevant approach to the mobile web can help impact and expand overall marketing reach via mobile to each customer lifecycle phase, providing greater opportunities to amplify existing spends. Not only does a correct approach extend the span of the lifecycle and allow opportunity to move customers along to the next stage, it also helps forge a stronger relationship between customer and brand to affect key metrics like affinity, likelihood to recommend, and overall satisfaction.
If mobile web isn’t currently part of your marketing discussions, it needs to be.
Join me on March 30 in Chicago at Bricks + Mobile where I’ll be providing actionable tips for creating an effective mobile web strategy. During my 12:30 p.m. break out session, “mCommerce: Why User Experience Matters More Than With Online Retail” you’ll learn what you need to create an effective and comprehensive solution to maximize your consumer’s “mobileness.”
If you can’t make it to Chicago, stay tuned to The Lunch Pail for my observations from the event and a recap of my presentation!