Bricks + Mobile Preview

The first Bricks + Mobile show begins today in Chicago.

Billed by Bricks + Mobile staff as “an intellectually thrilling experience with meaningful takeaways for all attendees,” the show touts a laser beam focus on retailers, with sessions ranging from a deep dive into analyzing the mobile consumer, mobile technologies that are transforming the in-store experience, effectively leveraging mCommerce opportunities, and navigating security and privacy concerns in the mobile age.

Frequent Lunch Pail contributor and Knotice’s Director Mobile Engagement, Dave Lawson, will be speaking in a breakout session this afternoon on why the mcommerce user experience matters more than with online retail. Todd Shingler, Mobile Technologist and Founder of Mobile Perspectives, will join Dave to discuss why the most successful mobile commerce solutions include services that are easy for consumers to discover, intuitive to use, and enable the simple completion of the desired tasks at (or in) hand.

Dave and Todd will also cover how you can easily optimize the mCommerce user experience to drive adoption.

Also at Bricks + Mobile, executives from major retailers such as Steve Madden, Jos A. Bank, Estee Lauder, and Saks Fifth Avenue will be speaking about everything from mobile payments and mobile loyalty to in-store mobile opportunities.

If you’ll be attending the show, be sure to stop by Knotice’s table and say hello! And check back later for an inside look at Dave’s presentation and his thoughts from the show.

Here are a few mobile resources to inspire your strategic thinking:

What Code to Use: QR Code v MS Tag

Key Questions for a No-Limits Mobile Strategy

Don’t Make This Mobile Marketing Mistake

This entry was written by Casey Newman and posted on March 30, 2011 at 12:02 pm and filed under Mobile Marketing with tags dave lawson, mobile, Mobile Marketing, technology, todd shingler. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Both comments and trackbacks are currently closed.

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