Frequent Lunch Pail contributor and Knotice’s Director Mobile Engagement, Dave Lawson, will be speaking in a breakout session this afternoon on why the mcommerce user experience matters more than with online retail. Todd Shingler, Mobile Technologist and Founder of Mobile Perspectives, will join Dave to discuss why the most successful mobile commerce solutions include services that are easy for consumers to discover, intuitive to use, and enable the simple completion of the desired tasks at (or in) hand.
Dave and Todd will also cover how you can easily optimize the mCommerce user experience to drive adoption.
Also at Bricks + Mobile, executives from major retailers such as Steve Madden, Jos A. Bank, Estee Lauder, and Saks Fifth Avenue will be speaking about everything from mobile payments and mobile loyalty to in-store mobile opportunities.
If you’ll be attending the show, be sure to stop by Knotice’s table and say hello! And check back later for an inside look at Dave’s presentation and his thoughts from the show.
Here are a few mobile resources to inspire your strategic thinking: