We’ve discussed several times how consumers view email on mobile devices, but email isn’t the only thing with an increase in views on a mobile device. A recent report shows that more and more people are viewing presentations on their mobile devices. In fact, 1 out of 10 presentations is now viewed via mobile, with three-quarters of those views on an iPhone.
Mobile Marketer reports that SMS can be an effective tool for driving mcommerce sales and complimenting a mobile web experience. Specifically, retailers can take advantage of SMS to remind consumers of their abandoned mcommerce shopping carts.
As always, stay tuned to the Lunch Pail for more industry news updates. And keep your eyes peeled for our next Mobile Email Opens Report coming soon!