Monthly Archives: August 2011

Refresher on Email CAN-SPAM Laws

August 31, 2011 – 12:10 pm

I recently read that 95% of all emails sent can be considered spam. I thought it was a little high… that is, until I dug into my junk folder. Buried among the filtered “trash” were a few treasures – companies I actually wanted to hear from who never made it to my inbox. So, apparently […]

By Patti Renner | Posted in email marketing | Tags: , , , , | Comments Off

Review of Top Time Management Apps

August 29, 2011 – 12:44 pm

The start of a new school year signals the end of a too-short summer and a return to the schedules, processes and tasks of the academic grind. There are PTA meetings, volunteer duties, extracurricular schedules, school fundraisers… on top of your existing work and life responsibilities. It can all get a little overwhelming. (In fact, […]

By Lori Yannucci Grim | Posted in Best Practices Insight | Tags: , | Comments Off

Meet Jeff: Knotice’s Director of Analysis & Strategy

August 26, 2011 – 12:40 pm

One of the things that makes Knotice a great place to work is its people. From yoga to soccer to Warrior Dashing, we play just as hard as we work. It’s this can-do attitude that attracted Jeff Carey, Knotice’s new director of analysis and strategy, to the company. “I had the privilege to work with […]

By Knotice | Posted in Industry News, Knotice | Tags: , | Comments (2)

Early Holiday Digital Marketing Strategies

August 24, 2011 – 12:46 pm

While it’s back to school time for most consumers, but for many marketers it’s time to start preparing for the upcoming holiday season. Since it’s never too early to get a jump on holiday planning, here’s a roundup of strategies people are talking about. Use them to make your efforts stand out. Know Your Customer: […]

By Casey Newman | Posted in Industry News | Tags: , , | Comments Off

New Research on Customer Retention and Mobile

August 22, 2011 – 12:04 pm

Just as the new research by Aberdeen Group reveals an interesting dynamic between mobile marketing and increased revenue, there’s a similar dynamic between mobile and customer retention. The report “Metric-Driven Mobile Marketing: Increasing Marketing’s Revenue Contribution,” highlights the differences between organizations effectively using mobile as part of their overall multi-channel mix versus those who do […]

By Patti Renner | Posted in Best Practices Insight, Mobile Marketing | Tags: , , , , , | Comments (8)

From the Show Floor: Mobile Insider Summit

August 19, 2011 – 12:01 pm

MediaPost’s Mobile Insider Summit never fails to provide great content and thought-provoking conversation. This year’s event in Tahoe was chock full of great advice and insight. Here are some of my takeaways from the show: It’s all about data: Data is key to both executive buy-in and the ability to optimize and scale a mobile […]

By Dave Lawson | Posted in Industry News, Mobile Marketing | Tags: , , , , | Comments Off

Targeted Use of Mobile Impacts Revenues

August 17, 2011 – 2:14 pm

Our past Lunch Pail declaration that “mobile matters” may be manifesting itself within corporate revenues and growth. New research by Aberdeen Group reveals an interesting dynamic between mobile marketing and increased revenue. The report, “Metric-Driven Mobile Marketing: Increasing Marketing’s Revenue Contribution,” details the differences between organizations effectively using mobile as part of their overall multi-channel […]

By Patti Renner | Posted in Best Practices Insight, Industry News | Tags: , , | Comments (1)

WYSIWYG Editors: A Handy Guide

August 15, 2011 – 12:05 pm

WYSIWYG editors are useful tools within software systems that allow non-technical marketers to create and manage live zone or email content. (Need a refresher on live zones? Check out this post.) Simply put, WYSIWYG stands for “What You See Is What You Get.” It provides the user with a look at how the end product […]

By Emily Haase | Posted in Best Practices Insight | Tags: , , , , , | Comments Off

More Tips for Links within SMS Campaigns

August 12, 2011 – 12:03 pm

Inserting links within text messages gives marketers the opportunity to form a deeper relationship with customers. If you approach your SMS program as 160 characters only, you limit the capability to connect emotionally with your customer. As with most mobile-based connectors, one must consider the context of the action and needs of the recipient at […]

By Casey Newman | Posted in Best Practices Insight | Tags: , , , , | Comments Off

Tips for Links within SMS Campaigns

August 10, 2011 – 11:55 am

Including links within your text messages is a great way to add value to your mobile campaigns. But with the array of phones and mobile users out there, how can you be sure you’re creating an easy-to-navigate and enjoyable experience? To get some insight on links within SMS campaigns, I picked the brains of some […]

By Casey Newman | Posted in Best Practices Insight | Tags: , , , , , , , , , | Comments (3)
Follow

Get every new post delivered to your Inbox.

Join 40 other followers