Tip #1: Keep it short. You only get 160 characters, so don’t waste them on a full-sized link. Instead, use a link shortener. Better yet, if you’re a Concentri® user, you can take advantage of Concentri’s native link shortener. (If you’re not a Concentri user, get in touch with us.)
Dave shared with me that some public URL shorteners monetize their service by accessing your traffic/audience data and reselling or repurposing it in some way. “If you are concerned with competition knowing how effective your campaigns are, you won’t want to use a bit.ly link,” Dave explains. “Simply adding + after the shortened code will take anyone to the stats on that link.”
Tip #2: Think about the whole mobile experience. Always make sure the destination you’re sending them to from that SMS is optimized for mobile. As we’ve said before in past Lunch Pail posts, there’s nothing more frustrating that finding out the place you’ve clicked through to isn’t optimized for mobile.
Tip #3: Not every phone is a smartphone. Emily noted that it’s equally important to test your SMS dialogue and links on a variety of mobile devices to make sure everything renders well. Be aware that mobile users have a variety of devices, so you have to account for the different variables – particularly mobile devices versus feature phones. “Smartphones automatically present a hyperlinked link within SMS, making it easier for users to recognize the link and click it, while feature phone don’t normally hyperlink a link, which could be confusing for some mobile users,” says Emily.
Check back on Friday for more useful SMS tips. Have any to share? Let us know below!