Here’s a quick checklist to help evaluate the content before you hit send.
- Is the content correct? Proof the copy as if your life depends on it. And don’t stop with just the paragraphs and headlines. You also need to check image titles, any links (clicking through to their destination to make sure they work), etc.
- Is the message clear? Make sure the call to action is easy to understand. Does every word of copy serve a purpose? Also, check for redundancies, that the same words or expressions aren’t repeated when you check for redundancies.
- Is it just too much? Recent studies show a newsletter with shorter intro articles with a link to send people to a long-copy landing page converts better than longer copy to begin with. People are at a point of information overload, and having too much information within the email or newsletter could work against you. Best way to know for sure is to test.
- Is it relevant? Make sure you’re sending out the right message to the right person – one that has value. Use your customer data to define and refine your segments, then customize your message around content (or working) they’ll respond to best. Make use of dynamic content capabilities to simplify and automate the process. If you need help setting that up in Concentri, go here.
A profile-based marketing platform that includes powerful testing and segmentation tools is a must-have for today’s marketers. Be sure to recognize that “simple” can also be extremely powerful. Check, test and be ready.