- More web shoppers – People spend more time on their laptops, at their desks, and on their iPads. More time is spent exploring shopping possibilities, while “new” shoppers are seeing what the ease of buying online is all about.
- More spending – Even with more shoppers online, it is also important to note the about of money those people are spending is also increasing.
- Better buying experiences – Personally, I love quick payment options. (Brian recently confessed they call him “Daddy One Click” at home.) Online retailers are getting creative in their “easy payment” options. They’re also gradually adopting some slick selling tools so consumers can get up-close with products (via zoom, color swatching, etc.) from the comfort of their screen of choice.
- The illusion of savings – Consumers love to save money (who doesn’t?), so the perception of finding better deals online continues to drive sales.
All of this means online retailers need to take a closer look at how consumers experience your brand online. Make it easy for people to open their wallets and buy from you – from mobile, tablet, desktop or whatever device they prefer. The wave of eCommerce continues to swell. So even with the sunny predictions for sales growth, none will benefit the retailers who aren’t ready (for instance, who have yet to optimize their site for mobile browsers). Taking a customer-focused approach to your business means giving your customers an excellent experience with your brand – both in-store and online.