Monthly Archives: May 2012

Takeaways from The Cable Show, Part 1

May 30, 2012 – 11:56 am

Last week was The Cable Show, an event held by the NCTA (National Cable & Telecommunications Association) in Boston, which promises once per year to be the nexus of the cable and broadband universe from both a technology and a media perspective. As the folks at the NCTA will have you believe, “cable” (a term […]

By Bryce Marshall | Posted in Cable and Broadband MSOs, Cable Programmers | Tags: , , , | Comments Off

A Memorial Day Weekend News Roundup

May 28, 2012 – 12:49 pm

As the Memorial Day weekend winds down, I thought it would be a good time to give you a roundup of some of the interesting industry news you may have missed over the last few weeks. Let’s start with privacy news. It’s been a while since anything huge has happened regarding Do Not Track and […]

By Casey Newman | Posted in Industry News | Tags: | Comments Off

What Civilians Can Learn from Army Marketers

May 25, 2012 – 11:29 am

As we pause to celebrate Memorial Day and honor those who served the U.S. Armed Forces, I was curious about the military’s use of digital marketing and social media for the recruitment of new soldiers. Of course marketing a product or service can be challenging, but the idea of shaping a message so powerful that […]

By Patti Renner | Posted in Best Practices Insight, Direct Digital Marketing, marketing, social networks, Uncategorized | Comments Off

More Tips for Creating a Tablet Strategy

May 23, 2012 – 11:52 am

About a year ago I wrote a couple of posts on tablet strategy. Those thoughts in many ways are still valid, though I’m always willing to change an opinion if and when new info becomes available. So for this post I thought it would be interesting to see what has changed in the world of […]

By Dutch Hollis | Posted in Industry News, Mobile Marketing | Tags: , , , , | Comments (1)

Put Your Preheaders to Work

May 21, 2012 – 12:39 pm

When Knotice started using email preheaders way back when, our main concern was to convey and/or summarize the information contained in an email, so that if a customer didn’t have images enabled, they could have an idea what the message was about. Skip to the present day, where we realize how important mobile opens have […]

By Micah Hatton | Posted in email marketing | Tags: , , | Comments Off

The Tale of True Targeting

May 18, 2012 – 11:56 am

Meet Polly. She’s been a customer of yours since 2009. She’s on your email list. She gets text messages for holiday promotions. She loves to kill time at work by shopping your site. When she’s at home curled up on the couch with her iPad, she’ll sometimes search the reviews of things she’s already bought […]

By Patti Renner | Posted in Multi-Channel Marketing | Tags: , , , | Comments (2)

Steps to Faster Page Load Times

May 16, 2012 – 1:01 am

Part 2 in a series – In my last post, we discussed why page load times are so important. In this post we discuss how to improve them and make them faster. To make the process simple, let’s break it into three steps: Audit, Address, and Repeat. Step One: Audit – Browsers like Firefox and […]

By Christopher Holmok | Posted in Best Practices Insight, Design Tips, Knotice, Optimization, Tech Tips, Testing, Uncategorized | Comments Off

Recent Mobile News and Statistics

May 14, 2012 – 11:28 am

A lot has happened in the mobile space since we released our latest Mobile Email Opens report for H2 2011 (check out the that report and previous ones here.) There’s been interesting data on mobile commerce, more data on mobile email, data on location-based services and more. Let’s start by taking a look at the […]

By Casey Newman | Posted in email marketing, Industry News, marketing, Mobile Marketing, Trend Spotting | Comments Off

It’s a Jungle In Here

May 11, 2012 – 12:06 pm

Ever wonder what it’s like inside Knotice? Sure we have the standard office fare, like cubicles and whiteboards, but we have plenty of unique office happenings that make Knotice an awesome place to work. From our Cinco de Mayo festivities, to our Fantasy Football competition, to our Halloween party and our soccer league, we know […]

By Casey Newman | Posted in Knotice | Comments Off

The Importance of Improving Load Times

May 9, 2012 – 12:05 pm

Part 1 of series -  So you are thirsty. You head to the corner convenience store for a soda. You pull on the door and it does not open. You walk away and look for another store to get your soda. What you didn’t know was that if you pulled on the door for 5 […]

By Christopher Holmok | Posted in Best Practices Insight, Mobile Marketing, online consumer experience, Uncategorized | Comments (1)
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