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Stress to customers your organization and partners value and protect personal information by implementing appropriate security and safety measures. SMiShers do not build lists by tapping into the brand’s mobile number opt-in database, it’s typically completely random. They will acquire lists of phone numbers from anywhere they can or generate them randomly via computer. Only when someone clicks or responds will they know if they have a viable mobile number from their master list.
If you’re running a sweepstakes, official rules always include information regarding how the prizes will be awarded. In addition, show customers examples of messages they will be receiving from you or place a greater emphasis on the information by highlighting it in the creative or other placed besides the rules, which few seldom read.
Provide Educational Response
Actively promote that customers should never click on links or respond to text messages unless it comes from your short code. If customers do reach out to express concern, they often do so via email or social media channels. Have educational communications prepared to quickly respond to their concerns, such as:
Your personal information is secure with our organization through the appropriate security measures. We notify all winners via the following channel and unfortunately the message you received was not from our organization and is a “SMiShing” attack. We advise you do not click on the link or respond to the message and instead, call your service provider to request the number (often not a short code) be blocked from delivering messages in the future. In addition, submit a report to the Better Business Bureau.
By following the steps above to be proactive, you can ensure advancement within the digital space will be more successful and encourage customers to continue to participate in your mobile programs.