Monthly Archives: August 2012

Where Not to Put a 2D Code

August 31, 2012 – 11:34 am

2D barcodes: They’re everywhere nowadays. But sometimes marketers get a little bit too creative with them. Those little square codes are a great tool for providing an engaging customer experience, but no matter the best of intentions, there are just some places where a 2D code shouldn’t be placed. I asked some folks here at […]

By Casey Newman | Posted in Mobile Marketing | Tags: , , | Comments Off

Taking a Look at Window 8′s DNT Feature

August 27, 2012 – 11:57 am

Windows 8 will become widely available in new PCs and devices this October. It’s got some radical changes in UI and will be able to run on tablet devices, like Microsoft Surface. The final version of the Windows 8 OS is finished and is now available to developers, MSDN subscribers and was sent out various […]

By Christopher Holmok | Posted in Do Not Track | Tags: , | Comments Off

Big Data = Big Headaches?

August 24, 2012 – 12:03 pm

It’s here. Big data has arrived. You’ve likely seen articles popping up in industry press on the subject, ranging from “What is big data,” “Why you need big data,” and so on. It’s a natural extension of the Information Age in which we live. The advancement of technology has made data collection easier, but many […]

By Knotice | Posted in Data, data management platform | Tags: , , , | Comments Off

More HTML Email Tips: Dealing with Quirks, Part 2

August 22, 2012 – 2:24 pm

In Monday’s post, I addressed a common HTML alignment quirk that you might encounter when creating your emails. Here are two more quirks and ways to work around them: Quirk No. 2: Padding and margin inline CSS styles work in some email clients, but not others. While padding and margin CSS styles are commonly accepted […]

By Mike D'Agruma | Posted in email marketing, email marketing tips | Tags: , | Comments (1)

More HTML Email Tips: Dealing with Quirks, Part 1

August 20, 2012 – 12:10 pm

Over the past few months, I’ve provided several tips for working with HTML in emails. Check out the full collection of tips below: An Introduction to HTML Tables Creating Nested Tables How to Control the Elements of an HTML Table More on HTML Tables Today, I’m going to address how to deal with a common […]

By Mike D'Agruma | Posted in email marketing, email marketing tips | Tags: , | Comments (2)

A New Prescription for Digital

August 17, 2012 – 2:24 pm

Technology today has introduced some interesting medical advancements to help enhance our digital lifestyles. I’ve heard of iPhones carved into prosthetic limbs, Bluetooth receivers as implants, iPods graphed onto people’s bodies. I’m actually currently a test subject for an advancement that’s far more practical and perhaps a bit less gruesome. And so far, I love […]

By Patti Renner | Posted in Industry News | Tags: , | Comments Off

Refining Your Approach to Digital Intelligence

August 15, 2012 – 12:24 pm

Recently, the CMO of a Top 50 Retailer shared that they do have their customer marketing data stored within individual profiles, but they still can’t leverage it in a meaningful way because it’s trapped in silos. With all those profiles in separate systems (email, analytics, segmentation systems, etc.), it limits the ability to bring together […]

By Knotice | Posted in Data, data management platform | Tags: , , , | Comments Off

How To: Make the Move from Lists to Profiles

August 13, 2012 – 12:08 pm

Blasts are for the past. Making the move from viewing your customers as lists to seeing them as unique individuals will help you create communications that speak to your customers more directly. Concentri’s Universal Profile Management tools offer the marketer the opportunity to “know” a customer on a deeper level because all of a customer’s […]

By Joe McGarvey | Posted in Data | Tags: , | Comments (1)

Segmentation vs Segments

August 10, 2012 – 12:17 pm

Interesting how the same word can mean different things to different people. I realized this when having a discussion with a few industry analysts yesterday. The idea of Segmentation and the concepts of Segments can mean one thing to marketers and another thing to those engaged with analytics and modeling. As the use of big […]

By Patti Renner | Posted in 101: Online Marketing, Actionable Analytics | Tags: , , | Comments Off
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