According to Shop.org, online holiday sales (sales between November and December) are expected to increase 12 percent over last year.
As in years past, it seems free shipping offers will be a big part of online retailers’ holiday strategies. Shop.org surveyed a number of retailers after 2011’s holiday season, and over half said they would keep the same free shipping programs for the 2012 holiday season.
In a pre-holiday poll, Shop.org found that 55 percent of retailers had invested in a mobile site since the end of the 2011 holiday season.
For bricks-and-mortar retailers, eMarketer found that retailers are beginning to increase their cross channel activities with more planning to offer in-store pickup, product location and store locator options on their mobile sites.
5 Departments Expected to do Very Well, Most Shoppers Expected to Spend $250-$500
Meanwhile, Nielsen has predicted five areas will do especially well this holiday season. They include: alcoholic beverages, food, beverages, health and beauty, and homecare.
According to Nielsen:
“Most respondents from all incomes identified $100-$250 as the ideal spending range for holiday food and household items. Gift-giving spending estimates hovered in the $250-500 range.”
Additonally, Nielsen found that the number of consumers planning to spend more with online retailers has increased 18 percent, up from 13 percent last year.
How are you preparing for the upcoming holiday season? What are your thoughts on these predictions?