What is direct digital marketing?
Direct digital marketing is interactive marketing that is “addressable”, or when you’re able to identify the recipient of a marketing message. With traditional direct marketing, addressability is achieved via a postal address. With direct digital marketing, addressability comes in one of three forms: an email address, a web browser cookie, or a mobile phone number. Watch this example consumer experience to see how we bring it all together.
In marketing departments and advertising agencies, the infrastructure to support direct digital marketing is severely fragmented. This fragmentation results in poor processes, unnecessary cost, and impedes the ability to be relevant with customers while compromising overall campaign performance.
How We Help
With our on-demand software platform, Concentri®, we unify the vital direct digital marketing functions you need to create profitable relationships with prospects and customers on your website, through email, and over mobile. This approach saves you time and money, while directly improving the relevance and performance of your campaigns. At the end of the day, it’s a simple do more for less proposition.
Solutions That Fit
Our solutions span all areas of direct digital marketing, and can be as holistic or specific as you choose. We understand that you likely have a problem to solve or a specific goal to achieve in the short-term, so we’re well equipped to start there. Our pricing is flexible and budget friendly regardless if you prefer self-service or full-service.
How We Stack Up
Curious about where Knotice fits in the online marketing space? Visit our Comparison Matrix and see how we stack up.