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2D Codes: A Marketing Tragedy – Act II

April 10, 2013 – 11:59 am

Before we begin the second act of this marketing tragedy, the audience is invited to peruse Act I here. Over time, we’ve seen proprietary bar codes and well-meaning but under-capitalized companies go by the wayside. We’re left with a smaller group of most viable options for code selection with QR being the clear winner in […]

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2D Codes: A Marketing Tragedy – Act I

April 8, 2013 – 1:18 pm

Have QR codes gone the way of Tybalt? Dispatched out of anger by marketers who disappointedly were dealt a plague on their messaging houses? It’s possible. As we wrap up Q1 of 2013, here is what I have found to be the most popular topics marketers are talking about: Big Data, Responsive Design Digital Strategy, […]

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Super Bowl Ad Observations Continue

February 8, 2013 – 1:04 pm

As I mentioned Wednesday, I meticulously reviewed this year’s crop of Super Bowl ads. Some were gross, some made great use of social channels, and some tackled the multichannel experience very well. Here are other interesting things I took note of: Products are increasingly mobile: One of the most notable trends I witnessed at CES […]

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Review of Super Bowl Ads Across Device Types

February 6, 2013 – 2:51 pm

Super Bowl XLVIII has come and gone. As per the last several years, I’ve taken time to reflect on the most intense marketing vehicle (eyeballs+dollars+creativity/time) known to mankind and how technology, messaging, and content (with a focus on mobility) are aligning with the brand and consumer objectives. Methodology: I took a fresh approach this year […]

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More Ways The 2012 Election Has Become Mobile

October 5, 2012 – 12:15 pm

Rather than focus on which presidential candidate is ahead in the polls, I’ve been taking a look at the mobile offerings from each campaign. On Wednesday, I noted that each camp has the pillars of a solid mobile strategy in place using SMS, apps, and more. I focus on these pillars because they are clearly […]

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That’s Debatable: Mobile Innovation for 2012 Election

October 3, 2012 – 12:21 pm

As we find ourselves on the precipice of the presidential debate onslaught (4 in 4 weeks- frequency capping anyone?), with finance as a central focus of any candidate’s platform, it’s amazing to assess the investments made to win a job more thankless than an NFL replacement referee. In 1860, Abraham Lincoln trumped 3 other candidates […]

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The Evasive “I-Know-You” Brand Experience

July 18, 2012 – 11:54 am

A recent column from MediaPost’s Steve Smith got me thinking. Steve writes about the importance of personalization across multiple devices (web, mobile, and more.) An interesting survey from Aberdeen recently asked 54 retailers of all sizes about the current state of their personalization efforts. The results are disappointing and, as Steve points out, not surprising. […]

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