Author Archives: Dave Lawson

A marketer passionate about delivering the right message in the correct way at the best possible time. Consequently, I’ve been in the mobile space for 5 years and have had the benefit of working with some game-changing technology platforms and with some of the early thought leaders in the space.

More Mobile Predictions for 2012

January 25, 2012 – 1:07 pm

It’s been great to see all the predictions and prognosticating about what’s to come this year – especially as it pertains to mobile. That said, today I’d like to expand on some of the points from an earlier post of mine about mobile expectations for 2012. People check their email on their mobile devices. In [...]

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Thoughts on SOPA/PIPA

January 18, 2012 – 2:30 pm

As with many things, the spirit behind the SOPA and PIPA acts, to protect creativity and to control deliberate acts of piracy and copyright infringement, is well intended. I’ve realized myself that there are few things more ire-inspiring than others making gains from something you have legitimately imagined or created. However, as with many things [...]

Posted in Industry News | Comments (1)

Breaking News on Mobile Innovations

December 14, 2011 – 1:46 pm

Yesterday saw the introduction of a couple of potential game changers in the mobile world. One represents a maturation of the mobile connection technologies; the other is a seismic shift in your brand’s ability to get the right ad to the right people at the right time and (now) in the right place. Add into [...]

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Review of Moosejaw’s 2D-Code Experience

December 7, 2011 – 1:58 pm

Moosejaw is using a QR code to give access to an “X-ray” app that lets you “see through” the clothing of the models in their catalog. Check it out here: http://bit.ly/sOeEB6. I’m definitely a fan of mobile strategy execution that provides an engagement like this for shoppers, and this one is awesome. I mean that [...]

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SMS like Teen Spirit

November 18, 2011 – 12:57 pm

Text messaging can be applied in surprisingly effective and elegant ways, above and beyond pushing offers and alerts. One easy (and often overlooked) way to leverage this multifaceted mobile marketing tool is to use it for data collection and to boost business efficiency. For example, any product manufacturer can tell you, mail-in rebate redemption programs [...]

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Mobile Expectations for 2012

November 16, 2011 – 1:08 pm

2012 is nearly upon us, and with the end of another year comes a slew of predictions about what the next year will bring. Over the past year, the distribution and use of smartphones soared (as most everyone expected.) Recent research from Gartner reveals that during the third quarter of 2011, worldwide sales of smartphones [...]

Posted in Mobile Marketing | Comments (1)

Example of Advanced Mobile Scavenger Hunt

November 7, 2011 – 4:27 pm

Check out this recent mobile campaign example from a well-known chocolate brand. Our professional services team worked with Ghirardelli to create a branded scavenger hunt for the annual two-day chocolate festival at the San Francisco Landmark Square bearing the founding family’s name. The team was able to quickly and collaboratively create a scavenger hunt at [...]

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Defense Against In-Store Poaching

November 2, 2011 – 12:02 pm

I’ve said it before: MediaPost’s OMMA Mobile Summits always have great content. However at last week’s Summit in San Francisco, I found that what wasn’t discussed to be most interesting. There’s a lot of discussion about what bricks and mortar stores can do to mitigate the risks of being “poached” with mobile shopping (i.e., someone [...]

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Simple Ways to Streamline Mobile Experiences

October 19, 2011 – 4:07 pm

In my last post, I provided some basic tips to consider when creating mobile sites or apps for your brand. These tips were part of a presentation that Molly Garris and I gave at Internet Retailer’s Mobile Commerce Forum last week. In addition to tips, we provided live reviews of mobile sites for several brands. [...]

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