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Example of Advanced Mobile Scavenger Hunt

November 7, 2011 – 4:27 pm

Check out this recent mobile campaign example from a well-known chocolate brand. Our professional services team worked with Ghirardelli to create a branded scavenger hunt for the annual two-day chocolate festival at the San Francisco Landmark Square bearing the founding family’s name. The team was able to quickly and collaboratively create a scavenger hunt at [...]

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Defense Against In-Store Poaching

November 2, 2011 – 12:02 pm

I’ve said it before: MediaPost’s OMMA Mobile Summits always have great content. However at last week’s Summit in San Francisco, I found that what wasn’t discussed to be most interesting. There’s a lot of discussion about what bricks and mortar stores can do to mitigate the risks of being “poached” with mobile shopping (i.e., someone [...]

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Simple Ways to Streamline Mobile Experiences

October 19, 2011 – 4:07 pm

In my last post, I provided some basic tips to consider when creating mobile sites or apps for your brand. These tips were part of a presentation that Molly Garris and I gave at Internet Retailer’s Mobile Commerce Forum last week. In addition to tips, we provided live reviews of mobile sites for several brands. [...]

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Can Your Mobile Site or App Be Better?

October 17, 2011 – 3:10 pm

By now, most marketers know the importance of providing an excellent mobile experience, but creating a great mobile experience can be challenging, leaving some marketers to wonder ‘can my mobile site or app be better?’ I was fortunate to have the opportunity to help marketers answer that question at Internet Retailer’s Mobile Commerce Forum last [...]

Posted in Mobile Marketing | Comments (2)

How to Determine 2D Code Program Success

September 26, 2011 – 12:04 pm

When considering a 2D code campaign, a question marketers often ask me is, “How will I know if the program is a success?” In most cases, my explanation begins by having the marketers consider the reasonable expectations for the number of scans based on circumstances and historic precedent. (It’s a shot in the dark, but [...]

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More Pointers for Investing in Mobile

September 16, 2011 – 12:04 pm

The true beauty of mobile is that is can connect the varying contexts and mindsets that exist in the path to purchase. Customers have a connected device with them at all places and all times throughout their consideration, conversion, and ownership states. They use it to check email, take pictures, share with friends, contribute to [...]

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Pointers for Investing More in Mobile

September 12, 2011 – 12:01 pm

When it comes to the increase in mobile marketing spend, there are numerous drivers to consider. Some are specific to advertising. Others are specific to marketing. Advertising The current results for mobile marketing and advertising effectiveness are compelling. Data from firms like comScore and InsightExpress reveals there is more engagement, more brand awareness, and more [...]

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From the Show Floor: Mobile Insider Summit

August 19, 2011 – 12:01 pm

MediaPost’s Mobile Insider Summit never fails to provide great content and thought-provoking conversation. This year’s event in Tahoe was chock full of great advice and insight. Here are some of my takeaways from the show: It’s all about data: Data is key to both executive buy-in and the ability to optimize and scale a mobile [...]

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Turnkey 2D Solutions to Unlock Real Value

August 3, 2011 – 12:02 pm

As the popularity of 2D barcodes continues to rise, marketers are faced with a variety of questions. One question I see often in marketing circles is “What turn-key 2D barcode solution would offer businesses and brands the most value?” First remember that no matter where your content comes from, it needs to be pulled into [...]

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Using Location-Based Tools

July 13, 2011 – 3:27 pm

As you know, nearly infinite circumstances can drive mobile engagement. Smartly leveraging those circumstances to your advantage can make the difference between a half-baked effort and a business-driving, exceptional experience for consumers. Many of the world’s biggest brands – those investing heavily in mobile – have gone through the expense of building out teams and [...]

Posted in Mobile Marketing, Tech Tips | Leave a Comment
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