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Snapshots of CTAM in New York

October 14, 2011 – 12:10 pm

Like Cable & Telecommunications Association for Marketing (CTAM) shows past, this year’s CTAM Summit did not disappoint. From the heart of New York City, the two-day event last week was packed full of valuable information specific to marketers from MSOs, channel operators, and others. The lineup of industry influencers was impressive, and it was fantastic […]

Posted in Cable and Broadband MSOs, Cable Programmers, CTAM Cable | Comments Off

Creating a Smooth M-Commerce Experience

July 11, 2011 – 1:23 pm

Providing an easy enjoyable shopping experience via mobile can put your brand at the top of a consumer’s mind. But, providing a poorly designed, difficult to navigate experience can place you in the consumer’s rear view mirror. Though the act of actually making purchases via mobile isn’t heavily adopted among consumers just yet, I’m always […]

Posted in Best Practices Insight, Mobile Marketing | Comments (1)

No Mobile Site? Don’t Make Your Customers Angry

January 5, 2011 – 12:56 pm

Reflecting on all the Holiday hustle and bustle, thank goodness the shopping trips are over. Running from this store to that, fighting the crowds of folks frantically searching for the perfect gift and the best deals. If you were anything like me, you found yourself standing in Toys R Us, staring at an empty shelf […]

Posted in Direct Digital Marketing, Mobile Marketing, Online Retail Marketing Tips, Retail | Comments Off

The Potential Problems of Personalization

November 3, 2010 – 12:03 pm

Recently, a colleague of mine received an email thanking me for doing business with them. My name personalized in an email addressed to him. They thanked him for my business. What should have been an important step in their customer-follow-up sequence ended up making them look bad. That email misstep is the reason for this […]

Posted in Direct Digital Marketing, email marketing, email marketing tips | Comments Off

When Should You Introduce an App?

October 15, 2010 – 12:03 pm

One of the questions I’m asked most often is about apps. I know what I tell customers, but I thought it’d be interesting to ask some of my colleagues here at Knotice. Here’s what they had to say. “The best time to introduce an app is…. “…when your comprehensive mobile marketing plan dictates. There is […]

Posted in Best Practices Insight, Mobile Marketing | Comments (1)

Crocs Uses SMS to Effectively Reach Women

May 3, 2010 – 12:03 pm

I have written about coupons here before, specifically I have written about what a hassle they can be if they're not done right. It’s a pain to cut them out and then remember to bring them into the store to redeem. Ten percent of the time the coupon ends up laying on my kitchen counter, […]

Posted in Direct Digital Marketing, marketing, Online Retail Marketing Tips | Comments Off

Marketers, Get Better at Reaching Moms

April 19, 2010 – 11:44 am

My Mother was right about everything! And she'll be the first one to tell you that! And why shouldn't she? Mothers have fully earned the right to share their knowledge and express their opinions. Lucky for us, social networking was born. Now, not only can we share our knowledge/opinions with our friends, we can share […]

Posted in Direct Digital Marketing, Online Retail Marketing Tips, Onsite Targeting | Comments (6)

Un-Abandoning the Shopping Cart

November 30, 2009 – 12:12 pm

How often have you been shopping in a store and just flat left your cart full of stuff and walked out? Maybe once or twice, but probably not that often. Yet, shoppers do it all the time when they are shopping online. What's the difference? Chances are, when you are in the bricks-and-mortar store, you […]

Posted in Direct Digital Marketing, marketing, Mobile Marketing, Online Marketing Tactics, Online Retail Marketing Tips, The Online Marketing Space | Comments (1)

Holiday eRetail: Reach Women with Relevance

November 16, 2009 – 11:46 am

I have an iPhone. Therefore, I am an AT&T customer. As a result AT&T has added me to their email distribution list, and I now am on the receiving end of several email tactics. My favorite (and not for a good reason) are the acquisition tactics. I receive offers to bundle additional AT&T services: home […]

Posted in Direct Digital Marketing, marketing, online consumer experience, Online Retail Marketing Tips | Comments Off

Moms Require Relevance and Efficiency Online

August 26, 2009 – 2:22 pm

Before I had kids, boy could I accessorize. My purse matched my outfit, my fingernails were done just right, and my hair was curled. I was fashionable because I had the time to be fashionable. Now that I have kids… I'm lucky if my two shoes match, much less my purse. Today I even brushed […]

Posted in Direct Digital Marketing, email marketing, Knotice, Onsite Targeting | Comments Off
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