Author Archives:

A Surprising, Rising Mobile Marketing Demographic

August 19, 2009 – 12:32 pm

Once upon a time, not so long ago, it would be hard to fathom a day when all the information a person ever needed would be at their fingertips. For this person, research was conducted at the library (ahh… the handy dandy card catalog), information was obtained by 411 ("city and state, please"), and calls [...]

Posted in Direct Digital Marketing, Millennial Marketing - Online, Mobile Marketing | Leave a Comment

Hey Marketers, Heard of Onsite Targeting Yet?

August 17, 2009 – 12:16 pm

Look at your website. You have done a great job of cramming everything you can about your company/product/service, and then some, onto your website (nice photo of the family picnic, by the way). Now everyone knows what you do just by visiting your website, right? WRONG. It is great that you're proud of your service [...]

Posted in Direct Digital Marketing, Onsite Targeting | Leave a Comment

A New Era of Coupon Clippers

June 3, 2009 – 11:45 am

Ah… Sunday morning. A casual walk to the corner newspaper stand or a quick drive to the corner market to pick up the Sunday paper and can check out the coupons. HA! Only if it’s still 1989. Coupon clipping is not just a Sunday morning event anymore, and your Grandma is not the one with [...]

Posted in Best Practices Insight, Direct Digital Marketing, email marketing, Mobile Marketing | Leave a Comment

Defining Your Digital Coupon Strategy

March 23, 2009 – 12:11 pm

Raise your hand if you’ve recently broken out in tears at the checkout counter at the grocery store. Raise your hand if you’ve recently started using coupons. Raise your hand if you’ve experienced the following scenario: You're clipping or clicking for coupons and see a coupon that will save you $0.55 off the purchase of [...]

Posted in online consumer experience, Online Retail Marketing Tips | Leave a Comment

Avoiding the Industry-Wide 70% Opt-Out

March 11, 2009 – 11:22 am

"Why should I stay? Day after day, week after week, you tell me I'm important, but you don't show me. What are you going to do to make me stay?" Above is the excerpt from a bad email break-up. Your customers are yelling at you, "Pay attention to me or you will lose me." Are [...]

Posted in email marketing, online consumer experience, Online Retail Marketing Tips | Leave a Comment

Role Playing With Email Marketing

February 16, 2009 – 11:57 am

You're an educated digital marketer. You've done all the research and read all the insights. But, do you always pay attention or remember what it's like to be the consumer on the receiving end of an email? How many emails do you receive from companies on a given day? How many do you open? How [...]

Posted in Best Practices Insight, Direct Digital Marketing, online consumer experience, Online Retail Marketing Tips | Comments (1)

Moms, Email, and the Importance of Segmentation

December 12, 2008 – 12:19 pm

After further pondering MediaPost's Email Insider Summit, I believe the overall theme of the conference was relevance in email marketing. How do we best deliver the right message, to the right person at the right time... and how much email is too much? During one of the sessions we had an opportunity to speak with [...]

Posted in Best Practices Insight, email marketing, The Online Marketing Space | Comments (1)

On Email: A Dispatch from the Email Insider Summit

December 10, 2008 – 4:03 pm

At MediaPost's Email Insider Summit a keynote speaker referenced an old John Wanamaker quote about advertising that has modern marketing application: "Half the money I spend on advertising is wasted; the trouble is, I don't know which half." Replace "advertising" with "email marketing" and the quote is fresh again. Advertising was born in a simpler [...]

Posted in Best Practices Insight, email marketing, Online Marketing Tactics, Online Retail Marketing Tips | Leave a Comment

Can Online Tactics Work Offline?

September 5, 2008 – 12:04 pm

Today's struggle for some marketer's - ad targeting. Marketers are trying to find the right way to reach shoppers at retail with relevant content that influences their purchase decisions online, and now in-store. Can it be accomplished effectively in-store? Dunkin Donuts is giving it a shot. Dunkin Donuts is attempting to bring their consumers' online [...]

Posted in behavioral targeting, Uncategorized | Leave a Comment
Follow

Get every new post delivered to your Inbox.