Elana Anderson commented on my recent response to her article, A Good Email Marketing Program Costs Money. She concluded that I'm suggesting companies "implode all of the operational systems and start from scratch." She said my commentary was nice, but unrealistic for "large, very large companies."
I didn’t say to blow up or implode anything. [...]
In many respects, geography-based solutions are the holy grail of mobile marketing. The potential is huge. There's been enormous progress in making it a reality, but marketers also have to look at what's practical today and how best to invest in this promising channel.
For geography-based mobile marketing to really take off, there are still some [...]
Elana Anderson from the ClickZ Network had an article today titled, A Good E-mail Marketing Program Costs Money. Well intended, well thought out, but at the end of the day it's completely and entirely off the mark. She's talking about symptoms instead of dealing with the real problems that interactive marketers face. Her answer to [...]
On Fridays we're given a little more freedom by Josh, the steward of our blog, to post about topics that might be off limits any other day of the week. So, since it's Friday, I'm going to post about something that’s been on my mind for awhile - my experience with the recommendation capabilities of [...]
There are a lot of definitions for optimization in the online marketing space. And, defining the word "optimization" will take a long series of posts. Instead, I want to focus on one basic aspect of optimization - testing. There are a few good tools out there today that offer their own various solutions for testing. [...]
Much of my presentation during last Friday's webinar, Taking Shape: The Online Marketing Database, focused on real-world approaches and best-practices you can use to get your online marketing database up and running successfully.
The first thing I covered is precisely what an online marketing database looks like. Once defined, I discussed how you can dramatically [...]
A source of mine recently told me that a big bank at a big conference was discussing their efforts to consolidate customer data to drive targeted and well-timed marketing communications. I heard it was an impressive solution. The audience was impressed. So much so, the speakers were continually prodded for the solution's price tag.
The first [...]
