August 9, 2010 – 12:07 pm
The term "onsite targeting" is increasingly being adopted by the market. The press has done a nice job of chronicling the path of the term's adoption amongst technologists, and the increasingly warm reception to the technology from consumers. Emily Steel and Julia Angwin, writers for The Wall Street Journal, published an article last week entitled [...]
April 16, 2010 – 11:59 am
I wrote a blog post here on The Lunch Pail about Google's Android almost two years ago (June 2008). Specifically, the post was about the need for multi-tasking on mobile phones. It's nice to hear that Apple is finally making it available in OS 4.0. Given the timeliness of Apple's announcement, it makes sense to [...]
I recently had the opportunity to use Continental's mobile boarding pass. It worked. It was convenient. It saved time. As a clutter-phobe, it was a monumental step in eliminating one more piece of useless paper from my life. Nice job, Continental Airlines. I will use it again and recommend it to everyone, with some qualifiers. [...]
It seems that, of all the various aspects of Direct Digital Marketing, mobile marketing is getting a lion's share of attention lately. It's easy to see why. News from the carriers keeps the industry on their collective toes, whether they are announcing a merger (see Verizon-Alltel), new rates, or enhanced guidelines. All of that news [...]
October 6, 2008 – 11:46 am
Elana Anderson commented on my recent response to her article, A Good Email Marketing Program Costs Money. She concluded that I'm suggesting companies "implode all of the operational systems and start from scratch." She said my commentary was nice, but unrealistic for "large, very large companies." I didn’t say to blow up or implode anything. [...]
September 29, 2008 – 12:01 pm
In many respects, geography-based solutions are the holy grail of mobile marketing. The potential is huge. There's been enormous progress in making it a reality, but marketers also have to look at what's practical today and how best to invest in this promising channel. For geography-based mobile marketing to really take off, there are still [...]
August 28, 2008 – 11:53 am
Elana Anderson from the ClickZ Network had an article today titled, A Good E-mail Marketing Program Costs Money. Well intended, well thought out, but at the end of the day it's completely and entirely off the mark. She's talking about symptoms instead of dealing with the real problems that interactive marketers face. Her answer to [...]
August 20, 2008 – 11:45 am
In the never ending quest of how to reach the widest audience, I can completely understand when an online media plan or buy might go awry. But, come on Yahoo (and Procter & Gamble), you can do better this. There will always be some level of non-relevant collateral damage when buying media. Ads are being [...]
August 8, 2008 – 11:06 am
On Fridays we're given a little more freedom by Josh, the steward of our blog, to post about topics that might be off limits any other day of the week. So, since it's Friday, I'm going to post about something that’s been on my mind for awhile - my experience with the recommendation capabilities of [...]
August 4, 2008 – 11:35 am
There are a lot of definitions for optimization in the online marketing space. And, defining the word "optimization" will take a long series of posts. Instead, I want to focus on one basic aspect of optimization - testing. There are a few good tools out there today that offer their own various solutions for testing. [...]
