Author Archives: Brian Deagan

The Online Marketing Database – Webinar Recap

June 27, 2008 – 12:29 pm

Much of my presentation during last Friday's webinar, Taking Shape: The Online Marketing Database, focused on real-world approaches and best-practices you can use to get your online marketing database up and running successfully. The first thing I covered is precisely what an online marketing database looks like. Once defined, I discussed how you can dramatically [...]

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Not Six Figures. Not 8 Figures. Low 7 Figures.

June 25, 2008 – 12:13 pm

A source of mine recently told me that a big bank at a big conference was discussing their efforts to consolidate customer data to drive targeted and well-timed marketing communications. I heard it was an impressive solution. The audience was impressed. So much so, the speakers were continually prodded for the solution's price tag. The [...]

Posted in Online Channel Trends, Online Marketing Database | Comments (1)

Right Now, Mobile is a Service

June 11, 2008 – 11:56 am

Since the news broke that GameSnake.com and Knotice are entering into a partnership, I thought I’d take a moment to offer some behind-the-scenes insight on how this partnership came about, and how it’s reflective of our current, overall mobile philosophy. The Partnership If you like playing pickup sports, or going mountain biking with a group, [...]

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Android by Google – Taking mobile to task

June 2, 2008 – 12:11 pm

Recently Andy Rubin, the Google engineering director heading up Google's mobile platform Android, likened today's hodge-podge of mobile phone software to the early days of personal computers. I thought the reference to the earlier days of the PC was spot on. In so many ways, mobile computing and as an extension mobile marketing, is a [...]

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What Lunch Pail Means

May 5, 2008 – 10:13 pm

What's the difference between a lunch pail and a lunch box? A lunch box is what a kid takes his peanut butter and jelly sandwich to school in. It's adorned with some Disney character's image, and has a matching thermos. A lunch pail is far different. It's venerable, enduring. It's what a steel worker or [...]

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