Author Archives: Brian Deagan

Some Keys to Geography-Based Mobile Marketing

September 29, 2008 – 12:01 pm

In many respects, geography-based solutions are the holy grail of mobile marketing. The potential is huge. There's been enormous progress in making it a reality, but marketers also have to look at what's practical today and how best to invest in this promising channel. For geography-based mobile marketing to really take off, there are still [...]

Posted in Best Practices Insight, Mobile Marketing, Online Channel Trends | Leave a Comment

Good Email Marketing Shouldn't Cost More

August 28, 2008 – 11:53 am

Elana Anderson from the ClickZ Network had an article today titled, A Good E-mail Marketing Program Costs Money. Well intended, well thought out, but at the end of the day it's completely and entirely off the mark. She's talking about symptoms instead of dealing with the real problems that interactive marketers face. Her answer to [...]

Posted in Best Practices Insight, email marketing, Knotice, Online Channel Trends, Online Marketing Database, Online Marketing Tactics, Online Retail Marketing Tips, The Online Marketing Space | Comments (4)

Targeting That's Not So Hot

August 20, 2008 – 11:45 am

In the never ending quest of how to reach the widest audience, I can completely understand when an online media plan or buy might go awry. But, come on Yahoo (and Procter & Gamble), you can do better this. There will always be some level of non-relevant collateral damage when buying media. Ads are being [...]

Posted in behavioral targeting, Online Channel Trends | Leave a Comment

Rhapsody Needs Some Sirius Help

August 8, 2008 – 11:06 am

On Fridays we're given a little more freedom by Josh, the steward of our blog, to post about topics that might be off limits any other day of the week. So, since it's Friday, I'm going to post about something that’s been on my mind for awhile - my experience with the recommendation capabilities of [...]

Posted in Online Channel Trends | Leave a Comment

Optimization Made Easy

August 4, 2008 – 11:35 am

There are a lot of definitions for optimization in the online marketing space. And, defining the word "optimization" will take a long series of posts. Instead, I want to focus on one basic aspect of optimization - testing. There are a few good tools out there today that offer their own various solutions for testing. [...]

Posted in Knotice, Online Marketing Tactics, Optimization | Leave a Comment

The Online Marketing Database – Webinar Recap

June 27, 2008 – 12:29 pm

Much of my presentation during last Friday's webinar, Taking Shape: The Online Marketing Database, focused on real-world approaches and best-practices you can use to get your online marketing database up and running successfully. The first thing I covered is precisely what an online marketing database looks like. Once defined, I discussed how you can dramatically [...]

Posted in Knotice, Online Marketing Database | Leave a Comment

Not Six Figures. Not 8 Figures. Low 7 Figures.

June 25, 2008 – 12:13 pm

A source of mine recently told me that a big bank at a big conference was discussing their efforts to consolidate customer data to drive targeted and well-timed marketing communications. I heard it was an impressive solution. The audience was impressed. So much so, the speakers were continually prodded for the solution's price tag. The [...]

Posted in Online Channel Trends, Online Marketing Database | Comments (1)

Right Now, Mobile is a Service

June 11, 2008 – 11:56 am

Since the news broke that GameSnake.com and Knotice are entering into a partnership, I thought I’d take a moment to offer some behind-the-scenes insight on how this partnership came about, and how it’s reflective of our current, overall mobile philosophy. The Partnership If you like playing pickup sports, or going mountain biking with a group, [...]

Posted in Knotice, Online Channel Trends | Comments (1)

Android by Google – Taking mobile to task

June 2, 2008 – 12:11 pm

Recently Andy Rubin, the Google engineering director heading up Google's mobile platform Android, likened today's hodge-podge of mobile phone software to the early days of personal computers. I thought the reference to the earlier days of the PC was spot on. In so many ways, mobile computing and as an extension mobile marketing, is a [...]

Posted in Online Channel Trends | Leave a Comment

What Lunch Pail Means

May 5, 2008 – 10:13 pm

What's the difference between a lunch pail and a lunch box? A lunch box is what a kid takes his peanut butter and jelly sandwich to school in. It's adorned with some Disney character's image, and has a matching thermos. A lunch pail is far different. It's venerable, enduring. It's what a steel worker or [...]

Posted in Knotice | Comments (1)
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