Author Archives: Bill Landers

How To Build a Good Mobile Marketing Campaign

December 9, 2008 – 2:17 pm

The mobile marketing reality is that most marketers aren't allocating large swaths of their budgets to mobile quite yet. Interactive marketers are very much in a pilot mentality as it pertains to mobile marketing... and, that's perfectly fine.
As a development organization, that means designing and deploying mobile marketing features that won't be overkill for what [...]

Posted in Best Practices Insight, Meet The Developers, Mobile Marketing, Online Channel Trends, Software Development | Comments (2)

What Makes Good Software Good, Part 2

July 16, 2008 – 11:12 am

Tend to Your Marketing Profile Database
Your profile database is a living environment composed of dynamic individuals that should be carefully nurtured. Think of your profile environment as more than a series of static lists consisting of a handful of custom fields; it's composed of real people, and should be capable of evolving over time.

Maintain [...]

Posted in Best Practices Insight, Knotice, Software Development | Comments (1)

What Makes Good Software Good, Part 1

July 11, 2008 – 10:58 am

Simple Sophistication
First-class online marketing software should reflect patterns found in nature. The most important of these patterns is presenting an elegant exterior that veils the tremendous complexity contained within.
Marketing professionals are sophisticated users who expect their software to simplify the planning, execution and analysis of complex multi-stage, multi-channel online marketing campaigns.

Software developers should [...]

Posted in Best Practices Insight, Knotice, Software Development | Comments (2)