Author Archives: Bryce Marshall

Mobile, Facebook Messaging & Email Marketing

February 16, 2011 – 12:03 pm

Part 2 of 2 On Monday as I recapped the Email Evolution Conference, I started with social media as one of the three takeaways from the event. To review, these three represented the three important dynamics that clearly are impacting everybody in the room. These are themes that everyone at the conference can take back [...]

Posted in Direct Digital Marketing, email marketing, Mobile Marketing | Leave a Comment

Social Media’s Role in Email Marketing

February 14, 2011 – 12:44 pm

Part 1 of 2 The Email Evolution Conference offers the pulse of an industry, so I’ll do my best to recap the highlights based on the themes and debate-stirring topics from the sessions and conversations during this multi-day industry event. Gauging by the atmosphere, there are clearly three important dynamics that are impacting everybody in [...]

Posted in Direct Digital Marketing, email marketing | Comments (2)

11 Direct Digital Marketing Trends in 2011: Part 3

January 17, 2011 – 12:56 pm

Over the past few weeks I have been sharing with you my crib notes for 2011, aka the 11 direct digital marketing trends for 2011. Catch up on trends 1-4 here and trends 5-8 here As I mentioned previously, I’m using discussions with customers, prospects, partners and peers, and my own research and analysis to [...]

Posted in Direct Digital Marketing, Knotice, marketing, Trend Spotting | Comments (1)

11 Direct Digital Marketing Trends in 2011: Part 2

January 10, 2011 – 1:02 pm

I began last Monday with the task of sharing with you my crib notes for 2011, aka the 11 direct digital marketing trends for 2011. As a refresher, the first four are: 1) Mobile’s impact on everything; 2) Tablets take over; 3) Tablets are not mobile; and 4) Four screens and counting. As I mentioned [...]

Posted in Direct Digital Marketing | Comments (5)

11 Direct Digital Marketing Trends In 2011

January 3, 2011 – 12:58 pm

Let’s be clear… I am not a prognosticator. I’m no Jean Dixon. I am not in the business of making predictions because I have not yet learned to enjoy being wrong. But in following suit with the editorial calendar of every publication and blog known to man, The Lunch Pail asks that I either look [...]

Posted in Best Practices Insight, Direct Digital Marketing, Knotice, marketing, Mobile Marketing, technology adoption, Trend Spotting, Uncategorized | Comments (3)

Tips for Stronger SMS Opt-In Messaging

November 10, 2010 – 1:00 pm

In my last post, I outlined 5 key elements to successful copy and design development SMS campaigns. The success of a campaign not only depends on the campaign structure, but also depends on the execution and design of the initial opt-in messaging. Today, I’m going to dive into each element and provide some tips for [...]

Posted in Best Practices Insight | Comments (2)

The Five Essentials for Stronger SMS Opt-In

November 8, 2010 – 12:01 pm

An important part of a successful SMS campaign is the design and messaging for in-store promotion. As we’ve mentioned before, SMS is a critical part of the mobile marketing mix that can be applied in surprisingly effective and elegant ways, above and beyond pushing offers and text alerts. Achieving best-possible participation rates with SMS campaigns [...]

Posted in Best Practices Insight, Mobile Marketing | Comments (2)

CTAM: The Age of Multichannel Digital Marketing

October 25, 2010 – 12:20 pm

I was impressed to find that last week’s CTAM Summit (Cable and Telecommunications Association for Marketing) provided a healthy amount of digital content that I felt was lacking in years past. The message seemed to be that the importance of digital marketing has finally been embraced by both the cable marketers as well as the [...]

Posted in Cable and Broadband MSOs, CTAM Cable, Direct Digital Marketing | Leave a Comment

Updating the Rules of Mobile Strategy

October 18, 2010 – 12:04 pm

As I wrote in a recent article for ADOTAS the latest mobile trends are changing the rules for how consumers interact with your brand. It’s a fact of life for today’s marketers: Basic mobile devices are everywhere. Market saturation of Smartphone devices and mobile internet access is quickly approaching. Consumers want to connection and productivity [...]

Posted in Best Practices Insight, Mobile Marketing | Comments (1)
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