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2D Tag Advantages and Considerations

September 27, 2010 – 1:16 pm

The Third in a Three-Part Series Last week Dutch shed some light on the concept behind the 2D tagging solution we recently deployed for Canon. Todd followed that up with insight on site design for a mobile experience. Now let’s dig into why this solution works in this case, and things you should consider when [...]

Posted in Best Practices Insight, Knotice, Mobile Marketing | Comments (3)

Mobile Marketing Experts Agree on the Fundamentals

September 10, 2010 – 12:00 pm

Last week I was privileged to join a panel discussion with some of my very knowledgeable colleagues in the mobile marketing industry at Mobile Marketer’s Mobile Marketing Holiday Summit in NYC. In the session prior to the panel discussion, Tom Davis from Kenneth Cole gave a very compelling keynote address on what their brand has [...]

Posted in Best Practices Insight, Knotice, Mobile Marketing | Comments (1)

Tips for Improving Customer Loyalty

September 1, 2010 – 2:03 pm

Consumers have access to information and opinions about products, brands and companies from an infinite number of sources. And with the rise of social media, the power to control the terms and tone of the brand-consumer relationship has shifted to the consumer. As consumers have greater control, businesses face the challenge of transparency and consistency. [...]

Posted in Best Practices Insight | Comments (1)

Focusing Your Direct Digital Marketing

August 25, 2010 – 3:38 pm

Connecting with customers with a relevant message is key to growing any business. It’s why a complete direct digital marketing strategy is so valuable. So, as an example, let’s take a look at how cable companies (aka multiple system operators, or MSOs) can use direct digital marketing effectively. Think about the products offered by MSOs [...]

Posted in Cable and Broadband MSOs, Direct Digital Marketing | Comments (1)

3 Keys to a Successful Mobile Strategy

August 23, 2010 – 12:23 pm

Most marketers understand why they need a strong mobile marketing strategy. However, sometimes it can be overwhelming to understand the essence of what mobile marketing is really all about, and what elements are most important within a mobile strategy mix. This came up when I participated in a mobile marketing webinar sponsored by PRNewswire, explaining [...]

Posted in Mobile Marketing, Optimization, Uncategorized | Comments (3)

2D Mobile Tagging Recommendation

July 14, 2010 – 12:00 pm

Which technology does Knotice recommend? The answer here gets only slightly clearer. In most cases Knotice recommends Microsoft Tag, and here’s why – it’s all about the consumer. Right now, at the moment I’m writing this, Microsoft Tag provides the simplest, cleanest, and most straightforward solution for getting the tag reader application onto consumers’ mobile [...]

Posted in Knotice, marketing, Mobile Marketing | Leave a Comment

2D Mobile Tagging Updated Overview

July 12, 2010 – 12:00 pm

Over the last year or so we’ve devoted a few posts in The Lunch Pail to discussion of 2-dimensional barcoding. We’ve explained the basic technology framework, and how it is applied. We’ve compared these technologies to each other and compared these technologies to other alternatives for linking physical and online experiences through the mobile phone. [...]

Posted in Knotice, marketing, Mobile Marketing | Comments (6)

Easy Mobile Web Retail Solutions

May 7, 2010 – 2:01 pm

Many of our most-trusted online and offline marketing tactics have very little capacity to support or adapt to the context of time and place. They certainly cannot get down to specific increments of minutes and seconds, or meters and footsteps - like mobile interactions can. The mobile Web, specifically, unlocks for consumers the power to [...]

Posted in Direct Digital Marketing, Mobile Marketing | Comments (2)

Mobile Marketing Programs for Retailers

March 10, 2010 – 11:41 am

Motorola recently released a study indicating that 51 percent of consumers worldwide used their mobile device to help make purchase decisions while shopping at retail stores during the 2009 holiday shopping season. As more and more consumers adopt feature-rich mobile devices, your shoppers will increasingly demand access to information, videos, and discounts at the point [...]

Posted in Knotice, Mobile Marketing, Online Retail Marketing Tips | Comments (16)

Making Sense of Mobile Tagging

November 18, 2009 – 12:32 pm

Mobile tagging is a category term for the creation and rendering of a two-dimensional bar code that is link to an online experience, accessed through a mobile device. There are two basic types of mobile tagging solutions. I will go into greater depth in a forthcoming column for the MMA, but here is a quick [...]

Posted in Direct Digital Marketing, Knotice, marketing, Mobile Marketing, Tech Tips, technology adoption | Comments (5)
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