Author Archives:

The Data Collection Fear: Is it Realistic?

June 14, 2013 – 11:42 am

Ever since it was revealed last week that the NSA has been tracking millions of Americans’ cell phone records and Internet data, people have been up in arms – more so than usual. The generation that posts nearly every move they make to social networks now seems to want more privacy. And now it seems […]

Posted in Data | Leave a Comment

3 Interesting Things from This Week – June 7, 2013

June 7, 2013 – 2:14 pm

Happy Friday! Here’s a look at some interesting tidbits from this week that you may have missed. Tablets A new forecast from IDC reveals tablets are expected to grow 55.8% year over year in 2013. What’s that mean for marketers? Tablet shipments are going to extend past portable PCs this year, and by 2015 tablet […]

Posted in Industry News | Leave a Comment

Knotice at IRCE 2013

June 3, 2013 – 11:37 am

This week marks the start of the industry’s largest ecommerce event – IRCE 2013. The theme this year focuses on breaking barriers toward a new retail economy. The show lineup will take a look at how ecommerce is challenging traditional retail practices – according to Internet Retailer it’s growing 3 times as fast as bricks […]

Posted in Industry News | Leave a Comment

Hashtags in Subject Lines: To Use or Not to Use

May 31, 2013 – 12:04 pm

I’m a fan of the hashtag. It lets me find tweets that I know will interest me (like how a baseball game is progressing) and makes it easy for me follow a webinar or chat. What I’m not so sure of is the use of hashtags outside the social setting. Case in point: I recently […]

Posted in email marketing | Leave a Comment

A Look at Memorial Day Emails

May 27, 2013 – 12:20 pm

Happy Memorial Day everyone! We hope you’re enjoying the holiday. In honor of the official start of summer, I thought I’d take a look at a few holiday-themed emails that landed in my inbox (after all, who doesn’t love a good Memorial Day sale, right?) Of the 17 brands in my inbox, only about 4 […]

Posted in email marketing | Leave a Comment

Industry News Update for May

May 24, 2013 – 11:49 am

As we head into the holiday weekend, I thought it would be useful to provide a round of some of the recent industry news you may have missed. Retail: No real surprises from a study that reveals that Pinterest is leading more and more shoppers to retail websites than ever before. In the first quarter […]

Posted in Industry News | Comments (1)

Data is at the Heart of Marketing’s Future

May 22, 2013 – 12:21 pm

As technology allows more and more consumers to become “always addressable,” marketers must also evolve. The evolution of technology and consumer expectations is pushing marketing toward being what McKinsey & Company describes as “on demand.” According to a recent article from McKinsey, things such as better designed online spaces, growth of mobile connectivity, and advances […]

Posted in Data | Comments (3)

Mother’s Day Tech 2013

May 10, 2013 – 12:04 pm

Mother’s Day is Sunday. If you’re a late shopper and need a few gift ideas (or just want to add to your own personal wish list), we’ve got you covered. In case you’re looking for tech ideas for your mom, we asked some folks around the office to share their stories along with their recommendations. […]

Posted in Uncategorized | Leave a Comment

Webinar Recap: Customer Centric Tips

May 8, 2013 – 1:48 pm

If you missed yesterday’s webinar “Reaching Today’s Customer Requires a Revamp of Current Data Practices” featuring special guest Joanna O’Connell from Forrester Research, no worries.You can access the full playback from the here. Here are some highlights from concepts tweeted during the live webinar event (#DataRevamp): Consumers are savvier than ever before. They use more […]

Posted in Data | Leave a Comment

Do Not Track: Is a Negotiated Solution the Answer?

May 1, 2013 – 11:58 am

Last week there was a storm brewing on Capitol Hill as the Senate Commerce Committee held a hearing on the status of the floundering Do Not Track initiative. Plans for the initiative have slowed to a crawl, prompting the need for the Do Not Track Online Act to be reintroduced in the Senate a few […]

Posted in Industry News | Leave a Comment
Follow

Get every new post delivered to your Inbox.

Join 42 other followers