Author Archives: Casey Barto Newman

2012 Tradeshow Season Begins for Knotice

February 6, 2012 – 1:25 pm

Punxsutawney Phil has seen his shadow, which means there will apparently be six more weeks of winter (which thankfully hasn’t been that bad this year.) It also marks the beginning of tradeshow season for Knotice. The Knotice team will be escaping the (sort of) chilly air, heading west to MarketingSherpa’s Email Summit in Las Vegas [...]

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On Air with Knotice

January 16, 2012 – 12:50 pm

With lingering unemployment, job creation is on the minds of folks across the country, especially during this election season. One leading Northeast Ohio-based radio show, The Civic Commons, decided to tackle that very question, asking listeners “Mommy, where do jobs come from?” in a recent radio program and podcast. Knotice’s own Jon Grimm and Brent [...]

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Industry News Update

December 28, 2011 – 12:31 pm

As the year comes to a close and marketers are scrambling to wrap up the holiday season and plan for the coming year, here’s an industry news roundup to help you keep on top of the happenings in the marketing world. There never seems to be any shortage of mobile news, so let’s start there. [...]

Posted in Direct Digital Marketing, Industry News, Online Channel Trends, Uncategorized | Comments (1)

Reflecting on Cyber Monday 2011

December 5, 2011 – 1:18 pm

The emails have been sent and shopping carts have been loaded up. This year’s Cyber Monday (and subsequent cyber week) proved highly successful with record-breaking $6 billion in sales, according to comScore. Nearly 80 percent of e-retailers planned to send customers some kind of Cyber Monday deal, and shoppers must have been hungry to save [...]

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Interesting Holiday Retail Data

November 25, 2011 – 12:03 pm

Now that the food coma from Thanksgiving has worn off, many consumers are beginning today by heading out to stock up on Black Friday deals. In the spirit of the biggest shopping day of the year, I’d like to share some interesting holiday retail stats. Let’s start with some Black Friday data. While 34 percent [...]

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Preparing for Black Friday 2011

November 11, 2011 – 12:32 pm

It’s almost turkey time, which means Black Friday is just around the corner. This year more and more retailers are planning to begin their Black Friday sales on earlier (maybe to give you a chance to burn off all that food?). While many stores will open their doors at midnight on Friday, Walmart will be [...]

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Email Marketing to Brides: A Redux

November 4, 2011 – 12:00 pm

I’ve walked down the aisle, said ‘I do’, and mailed the thank you notes. My wedding is over, which means (or so I thought) that the wedding-related emails streaming into my inbox would finally stop. While the volume of emails has certainly slowed, I’m still seeing some of the bad marketing practices that I wrote [...]

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Industry News: Oracle Continues to Buy Everything

October 26, 2011 – 12:03 pm

I love keeping my eye on the news and happenings throughout our industry, so my ears perked up when I heard that Oracle had continued its buying spree, snatching up RightNow Technologies for nearly $1.5 billion. Oracle is racing to make an impression in the cloud computing space and it’s hoping RightNow can help. There’s [...]

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Hitting the Road: Knotice Style

September 30, 2011 – 1:14 pm

The Knotice team will be on the road next month, making for a busy and exciting October. First on our show agenda is the DMA’s annual conference in Boston where Patti will be roaming the show floor, attending sessions and soaking up useful tips and tricks. If you see her, be sure to say hello! [...]

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The Latest AT&T and T-Mobile Merger Developments

September 21, 2011 – 11:58 am

Back in March, the industry learned that AT&T was planning to purchase T-Mobile, a move that would leave only three major wireless carriers in the US. Marketers and consumers speculated on the proposed deal’s impact on the mobile industry and on consumers, saying the availability of mobile coverage could expand and that consumers may see [...]

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