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Valentine’s Day Emails Show the Love

February 15, 2013 – 2:10 pm

Retailers were spreading the love this Valentine’s Day. To get customers in the door, many retailers (and restaurants) like Starbucks and Qdoba offered special deals via email and other channels. Today, I’m going to perform a post-mortem on the Valentine’s Day emails I received. I noticed a very obvious (and appropriate) trend this year: the […]

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Privacy Showdown: Microsoft v. Google

February 11, 2013 – 2:54 pm

Microsoft is on the privacy warpath To get more users to defect from Google to Bing for their searching needs, Microsoft has launched the latest piece of its anti-Google campaign “Scroogled.” The first portion released last year focused on the privacy debate surrounding Google and its use of data. Now, Microsoft is going after Gmail […]

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Do Not Track: Now for Mobile

February 4, 2013 – 5:29 pm

After years of debating how online privacy should be tackled, it seems the argument has spread to the mobile channel. Though there are still no plans in place for Do Not Track regulations on the web, the FTC on Friday announced that it will be suggesting Do Not Track guidelines for mobile apps as well. […]

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Most Popular Posts of 2012

December 31, 2012 – 12:13 pm

As the year comes to a close, here is a list of the most popular Lunch Pail posts of 2012. (What would an end of the year post be without a countdown list?) Thanks for reading, and we’re looking forward to bringing you more great content in 2013! Fun Facts on Big Data – Big […]

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Odd Holiday Facts

December 26, 2012 – 12:30 pm

Did you know that Christmas celebrations were once declared illegal in England? Or why the New Year’s Eve ball in Times Square was created in the first place? Read on for more interesting, wacky, and marketing related holiday facts. (And happy holidays!) Christmas English parliament passed a law in 1647 that made Christmas celebrations illegal. […]

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Holiday News Round Up

December 5, 2012 – 1:11 pm

Since the end of Cyber Weekend, the news has been full of stats on consumer spending, mobile shopping, ecommerce and more. (We’ll have some cool stats as well on Cyber Weekend shortly, so stayed tuned for those.) In the meantime, let’s take a look at some interesting Cyber Weekend stats and other useful news you […]

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After the Push: A Look at Post Election Emails

November 9, 2012 – 12:41 pm

The election is finally over. Many of us are breathing a sigh of relief as the seemingly endless stream of ads, phone calls, and campaign signs has come to a stop. Those of us in swing states seemed to have received the brunt of political efforts. On Monday, I wrote about the email campaigns of […]

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Last Push: Battleground State Email Review

November 5, 2012 – 2:01 pm

The end is almost in sight: Only one more day until Election Day. That means no more endless campaign ads. We Ohioans are looking forward to Tuesday when the madness of campaign advertising will come to a close. It’s been like standing in front of a fire hose. If you’ve signed up to receive campaign […]

Posted in email marketing | Comments (1)
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