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Pebble Watch: Wearable is (Not Yet) the New Mobile

April 26, 2013 – 12:08 pm

First things first… this is not a review of the Pebble smart watch. If that’s what you’re looking for, you may be disappointed. I will make a few comments on my Pebble experience at the end, but that’s not what I want to focus on. There are Pebble reviews out there aplenty. What I want […]

Posted in technology adoption | Leave a Comment

Cookies Crumbling on Firefox, iPads

March 4, 2013 – 12:53 pm

There has been a lot of talk lately on the ineffectiveness of cookies, especially in the mobile space. Add to this the recent announcement by the Mozilla team that the next Firefox will block third-party cookies by default and there is some panic settling in. So is it time to panic? Is this the zombie […]

Posted in Cookies | Comments Off

How to Use Symbols in Email Subject Lines

November 26, 2012 – 12:27 pm

In my last post, I promised a discussion of the use of symbols in the subject lines of your emails. Today, we’ll discuss how the use of non-alphanumeric symbols (like ♥, ★ or☺) can help your message stand out in a crowded inbox. Standing out is the first step in getting the treasured open and […]

Posted in email marketing, email marketing tips | Comments Off

Chevy Volt’s Impressive Advocate Marketing

July 13, 2012 – 12:25 pm

I drive a Chevy Volt. And, like the testimonials in the commercials, I love it. I post on Facebook about my mileage (currently 157 mpg) and share with anyone who asks how much I like the car. Suffice it to say that I’m not an impartial observer to the Chevy marketing team’s latest efforts to […]

Posted in Best Practices Insight, Direct Digital Marketing, Mobile Marketing | Comments Off

Get the Most Value from Your A/B Testing

June 20, 2012 – 11:50 am

It used to be that I would preach to clients and colleagues about the value of testing and why they should test. Now I see a lot more testing going on and a lot of organizations excited about what optimization can do to improve their marketing results and their bottom line. It’s almost like testing […]

Posted in Testing | Comments (3)

More Tips for Creating a Tablet Strategy

May 23, 2012 – 11:52 am

About a year ago I wrote a couple of posts on tablet strategy. Those thoughts in many ways are still valid, though I’m always willing to change an opinion if and when new info becomes available. So for this post I thought it would be interesting to see what has changed in the world of […]

Posted in Industry News, Mobile Marketing | Comments (1)

Optimizing the Tablet Device Experience

June 24, 2011 – 12:06 pm

To continue the discussion on table strategy from Wednesday, the last item to consider is what the experience is like on a tablet device. As I mentioned earlier, many standard websites do quite well on tablets, but you still need to test and understand that there are some things that can make your experience turn […]

Posted in Best Practices Insight, Mobile Marketing | Comments (2)

Do You Need a Tablet Strategy?

June 22, 2011 – 12:04 pm

With the increasing popularity of mobile devices beyond the smartphone, marketers may wonder if they need a tablet strategy in addition to their existing approach to mobile. The answer is: Yes and No. Getting to the point of justification for a mobile strategy is easy. Just look at the proliferation of smartphones in the market […]

Posted in Best Practices Insight, Mobile Marketing, Retail | Comments (2)
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