Author Archives: Dutch Hollis

Optimizing the Tablet Device Experience

June 24, 2011 – 12:06 pm

To continue the discussion on table strategy from Wednesday, the last item to consider is what the experience is like on a tablet device. As I mentioned earlier, many standard websites do quite well on tablets, but you still need to test and understand that there are some things that can make your experience turn [...]

Posted in Best Practices Insight, Mobile Marketing | Comments (1)

Do You Need a Tablet Strategy?

June 22, 2011 – 12:04 pm

With the increasing popularity of mobile devices beyond the smartphone, marketers may wonder if they need a tablet strategy in addition to their existing approach to mobile. The answer is: Yes and No. Getting to the point of justification for a mobile strategy is easy. Just look at the proliferation of smartphones in the market [...]

Posted in Best Practices Insight, Mobile Marketing, Retail | Comments (1)

The Art of Email Rendering

March 7, 2011 – 12:08 pm

Imagine if you will, an art exhibit where everyone is handed glasses with different types of kaleidoscopic lenses. With the right paintings, it could make for an impactful exhibit; highlighting the subjectivity of the art itself. And perhaps that would be part of what the artist would want to convey… or perhaps not. The analogy [...]

Posted in Best Practices Insight, email marketing | Comments (2)

Takeaways from MarketingSherpa Email Summit ’11

February 4, 2011 – 1:04 pm

Last week I made the trek to Marketing Sherpa’s Email Summit 2011. OK, “trek” isn’t the right word when you start in sub-zero Cleveland and land in sunny Las Vegas in the middle of winter. Below are some takeaways, cool ideas and highlights from that conference. Building Opt-in lists You may be familiar with Seth [...]

Posted in email marketing, Knotice | Comments (1)

Android? iPhone? Let’s Make It Interesting

December 3, 2010 – 1:01 pm

“I betcha… $50.” That’s still worth something these days, right? A decent meal… a movie and popcorn for the family. That’s the bet I won on 10/1/2010 from a certain colleague-to-remain-nameless. I always pay and collect on my bets, so I kept the cash, but the satisfaction of winning is always better. The horse I [...]

Posted in technology adoption | Comments (1)

Blackberry: The Once and Future King?

November 12, 2010 – 12:03 pm

As gadget junkies and those of us concerned about the mobile space evaluate the release of Windows Phone 7, I wanted to take a look at a couple stories that have made headlines recently concerning BlackBerry, iPhone and Android. First up, a recently released Nielsen study reveals just how strong the Android surge is. Android [...]

Posted in Mobile Marketing | Leave a Comment

When to Use a Mobile Template

October 13, 2010 – 12:00 pm

I’ve been quoting Marshall McLuhan that “the medium is the message” (or perhaps misquoting it), since I read it nearly 20 years ago. But I’m pretty sure I’ve got it right when we talk about when to use mobile templates for email. So using McLuhan as a starting point, what actually is the “medium” of [...]

Posted in Best Practices Insight, email marketing, Mobile Marketing | Comments (1)

Connection at the Point of Decision

September 22, 2010 – 1:15 pm

The First in a Three-Part Series The concept is easy here. How do we connect a shopper in a retail environment with product information that will help them make their decision? Connecting meatspace and virtual space has been a rare jewel to be sought since the birth of the Internet. There have been some famously [...]

Posted in Best Practices Insight, Knotice, marketing, Mobile Marketing | Comments (5)

Email on the Third Screen

September 15, 2010 – 12:00 pm

How many of your email recipients opened your last email on an iPhone — or HTC Droid Incredible, Blackberry Storm, Apple iPad, or other mobile device? If you don’t know, you certainly should. In today’s mobile universe, the “third screen” is an important part of our online experience. But how many of us who focus [...]

Posted in email marketing, Knotice, marketing | Comments (4)
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